Manager Digital Marketing - Islamic & Emirati Bank

This role is responsible for overseeing the marketing strategy and budget for Islamic and Emirati Banking in the UAE. The successful candidate will lead the development and execution of comprehensive marketing campaigns across various products and customer segments. Utilizing a blend of digital, offline, PR, SEO, research, competitive benchmarking, and event marketing, the role aims to deliver measurable business results and drive growth within the Islamic banking sector.

Key Responsibilities

- Develop quarterly marketing strategies that align with business goals, Shariah principles, and approved budgets.
- Plan and implement integrated 360° marketing campaigns across digital and offline channels for Islamic and Emirati Banking products and services in the UAE.
- Manage end-to-end New To Bank (NTB) and Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking, and optimization.
- Analyze campaign performance and customer insights to enhance effectiveness and maximize return on investment (ROI).
- Monitor competitor activities and market trends within Islamic Banking to recommend strategic marketing responses.
- Oversee marketing budgets, vendor accruals, and payments in compliance with finance and governance policies.
- Coordinate with agencies to ensure timely and effective campaign execution, including securing necessary permits for marketing promotions.
- Develop and execute digital marketing strategies based on customer insights, market demand, and competitive analysis.
- Manage digital media channels such as social media, web, SEO/SEM, display advertising, and database marketing.
- Implement tracking mechanisms, measure campaign performance, and report against monthly KPIs.
- Identify trends and optimize media plans, creative assets, and spending based on data-driven insights.
- Collaborate closely with internal teams including Product, Operations, Technology, Finance, Compliance, Analytics, and Digital to ensure seamless campaign delivery.
- Work with PR teams to maximize media exposure and uphold brand values consistently.
- Ensure full compliance with operational risk, compliance policies, Shariah governance, and local regulatory standards.
- Handle issues promptly with the ability to manage multiple stakeholders and tasks under tight deadlines.
- Demonstrate strong decision-making skills, ownership, and accountability in delivering marketing campaigns that achieve business objectives.

Required Qualifications

- Minimum of 7 to 10 years of experience in marketing, with a strong focus on digital marketing and performance-driven campaigns.
- Proven expertise in banking product marketing, particularly within Islamic banking.
- Deep understanding of business dynamics, profitability, and growth drivers in the financial sector.
- Entrepreneurial mindset with a strong drive for results, creativity, and attention to detail.
- Excellent communication skills and ability to engage effectively with senior stakeholders.
- Experience managing external agencies and alliance partners to deliver successful campaigns.
- Demonstrated ability to conceptualize, develop, and execute digital marketing campaigns that generate measurable outcomes.
- Bachelor’s degree required; postgraduate qualifications are an advantage.

Preferred Qualifications and Benefits

- Experience working in the UAE market or within a global financial or technology company, including remote collaboration with international organizations, is highly desirable.
- Proficiency in Arabic or the ability to communicate effectively in Arabic will be considered a significant advantage.

This position offers the opportunity to lead impactful marketing initiatives within a dynamic and culturally significant banking sector, contributing directly to business growth and brand leadership in the UAE.