Manager, Growth & Retention

Founded in 2014, Circles is a global technology company transforming the telecommunications industry through its innovative SaaS platform. The platform enables telco operators worldwide to effortlessly launch new digital brands or refresh existing ones, accelerating their evolution into technology-driven companies. Circles collaborates with leading telco operators across various countries and continents, including KDDI Corporation, Etisalat Group, AT&T, and Telkomsel, shaping future telco and digital experiences enjoyed by millions globally.

In addition to its SaaS business, Circles operates three distinct ventures: Circles.Life, a digital lifestyle telco brand based in Singapore and a market leader known for its innovative products and award-winning customer service; Circles Aspire, a global provider of Communications Platform-as-a-Service (CPaaS) solutions enabling enterprises and developers to scale mobile, messaging, IoT, and connectivity services; and Jetpac, specializing in travel tech solutions with seamless eSIM roaming across 200+ destinations, recognized as Travel eSIM of the Year. Circles is backed by prominent global investors, including Peak XV Partners, Warburg Pincus, Founders Fund, and EDBI.

The Manager – Growth & Retention role, based onsite in Islamabad, Pakistan, reports to the Head of Growth & Retention. This position requires a hands-on, analytically strong professional to support the execution of customer base expansion and retention initiatives across key markets. The role involves translating lifecycle strategies into actionable product roadmaps, campaign plans, and programs. The manager will lead analytics efforts focused on churn reduction and value growth, working closely with market and centralized SME teams to deliver measurable ROI while leveraging Circles’ digital and AI-native solutions.

Key Responsibilities

- Design and execute growth and retention plans for assigned markets, converting strategic roadmaps into acquisition, base-expansion, revenue-uplift, and churn-reduction campaigns.
- Support the development of business cases for lifecycle initiatives such as onboarding, upsell/cross-sell, loyalty, and win-back programs.
- Lead churn modeling, cohort and segmentation analysis, and lifetime-value tracking to generate clear, actionable commercial recommendations.
- Assist market commercial teams in monitoring campaign performance, pricing, promotional impact, and ROI, identifying risks and opportunities for management.
- Promote adoption of Circles’ digital and AI-driven products and track value realization across markets.
- Coordinate daily with centralized SME functions (Product, CVM, Marketing, Market Research, Customer Happiness) and market teams to ensure smooth and timely execution of commercial initiatives.
- Develop and maintain reporting dashboards and governance routines for acquisition, retention, and revenue KPIs.
- Localize global growth and retention playbooks for individual markets while maintaining organizational consistency and fostering a data-driven decision-making culture.

Required Qualifications

- Bachelor’s degree in Business Administration, Marketing, Computer Science, Data/Analytics, or a related field.
- Minimum of 4 years of relevant experience in product planning, growth, retention, CVM, lifecycle marketing, or commercial analytics. Telecom or MVNO industry experience is highly desirable.
- Strong understanding of the telecom/MVNO subscriber lifecycle including acquisition, retention, win-back, and loyalty, with proven contributions to revenue growth and churn reduction.
- Hands-on expertise in product planning, churn analysis, customer segmentation, and lifetime-value optimization.
- Experience in planning and executing lifecycle campaigns and commercial products with measurable outcomes and demonstrable ROI.
- Proficiency with digital stacks, campaign management tools, BI/analytics platforms, and performance marketing dashboards.
- Comfortable working with data using SQL and/or advanced Excel modeling; familiarity with BI tools such as Power BI or Tableau is preferred. Knowledge of telecom technology stacks is a plus.

Preferred Qualifications and Benefits

- Strong execution discipline with the ability to manage multiple campaigns and deadlines without compromising attention to detail.
- Excellent stakeholder management and cross-functional collaboration skills within matrixed teams.
- Clear communication and presentation abilities, capable of conveying insights to both technical and non-technical audiences.
- Strategic yet execution-oriented mindset with sharp commercial acumen and a customer-centric approach.
- Ability to thrive in a fast-paced, dynamic environment balancing strategic planning with day-to-day delivery.

Circles is committed to fostering a diverse and inclusive workplace and is an equal opportunity employer. The company values data privacy and adheres to strict candidate data protection policies throughout the recruitment process.