Manager Strategy & Performance

easypaisa Digital Bank, Pakistan’s first fully digital bank, is transforming the country’s financial services landscape by providing secure and convenient digital payment solutions. Supported by Telenor Group and Ant Group—leaders in telecommunications and fintech—easypaisa serves millions of customers nationwide. The role focuses on enhancing the consumer experience within the digital payments ecosystem, balancing short-term operational goals with long-term strategic growth. The position demands effective budget management, driving sustainable user engagement, and maintaining a healthy consumer base while ensuring disciplined P&L oversight.

Key Responsibilities

Consumer Journey Optimization: Lead efforts to refine the end-to-end consumer journey across all easypaisa touchpoints, ensuring a seamless, intuitive, and consistent experience across both digital and physical channels.

Product Strategy & Enhancement: Collaborate with product, technology, and business teams to design, launch, and scale consumer-centric products. Analyze market trends and competitors to identify innovation opportunities.

Business Forecasting & Planning: Develop forecasting models to predict market trends and consumer behavior. Work closely with data and finance teams to convert insights into actionable plans for resource allocation and ecosystem expansion.

Market & Consumer Insights: Conduct thorough analysis of consumer behavior and market conditions to identify preferences and pain points. Use these insights to shape go-to-market strategies and growth initiatives.

Partnership Strategy & Management: Establish and manage strategic partnerships with vendors and ecosystem stakeholders. Evaluate and negotiate collaborations that enhance the platform’s value and commercial success.

Consumer Engagement & Base Growth: Design and implement targeted campaigns and lifecycle initiatives to boost consumer acquisition, activation, retention, and usage. Ensure consistent communication across relevant channels.

Data-Driven Performance Management: Track key performance indicators (KPIs), assess the effectiveness of initiatives, and continuously optimize programs to improve engagement and financial outcomes.

Cross-functional Collaboration: Work closely with teams in technology, marketing, customer support, and finance to align consumer ecosystem strategies with broader organizational goals. Promote teamwork and innovation.

User Education & Enablement: Lead initiatives to increase consumer awareness and adoption of easypaisa products through educational content, in-app guidance, and collaboration with marketing and communications.

Performance Monitoring & Executive Reporting: Define success metrics and reporting frameworks. Provide regular, insightful updates to senior leadership, highlighting progress, risks, and opportunities.

Emerging Trends & Technology Adoption: Stay informed on industry trends and new technologies to enhance consumer experience, operational efficiency, and competitive positioning.

Budget & ROI Management: Partner with finance to plan and manage budgets for consumer initiatives, ensuring disciplined spending and measurable returns aligned with P&L and growth objectives.

Required Qualifications

- Bachelor’s degree from a recognized institution.
- 3 to 5 years of relevant experience in consumer experience, product management, or related fields.

Technical Skills

- Proficiency in MS Excel and MS PowerPoint.
- Working knowledge of MS SQL Server and SQL.
- Strong ability to analyze data, interpret performance metrics, and develop actionable insights.
- Excellent presentation and reporting skills.

Behavioral Competencies

- Solution-oriented mindset with a collaborative approach.
- Strong analytical and problem-solving abilities.
- Effective time management and prioritization skills.
- Ownership mentality, capable of driving tasks from start to finish.
- Excellent communication and stakeholder management skills.

This role offers the opportunity to contribute significantly to the growth and innovation of Pakistan’s pioneering digital bank, working within a dynamic and forward-thinking environment.