Market Manager Australia

ABN Overseas Education is a reputable educational consultancy based in Pakistan, specializing in connecting students with top-ranking institutions worldwide. Founded by professionals with extensive experience in overseas education, the company provides comprehensive support in securing admissions and student visas. ABN is well-regarded by international institutions for its ability to match students with programs that align with their academic goals. The organization emphasizes counseling, referral, and application processing for meritorious students, fostering cross-cultural learning and global educational exposure.

The Market Manager Australia position is a full-time, on-site role located in Faisalabad. This role focuses on developing and implementing marketing strategies to promote Australian education programs to prospective students in Pakistan. The Market Manager will conduct market research, manage student outreach campaigns, organize information sessions and events, and maintain strong relationships with Australian educational institutions. Collaboration with counseling teams is essential to ensure marketing efforts meet student needs effectively.

Key Responsibilities
- Develop and execute marketing strategies to promote Australian education programs.
- Conduct thorough market research to identify trends and opportunities.
- Manage student outreach campaigns across multiple channels.
- Organize and coordinate information sessions, seminars, and promotional events.
- Prepare promotional materials and digital content tailored to target audiences.
- Maintain and strengthen relationships with Australian educational institutions.
- Collaborate closely with counseling teams to align marketing initiatives with student requirements.
- Monitor and analyze campaign performance, providing regular reports to optimize recruitment outcomes.
- Track competitor activities and market trends to support strategic decision-making.

Required Qualifications
- Proven experience in marketing and student recruitment, preferably within the overseas education or higher education sector.
- Strong skills in market research, campaign planning, execution, and data analysis.
- Excellent communication and interpersonal abilities to engage effectively with students, parents, and institutional partners.
- Ability to create and manage both digital and offline promotional activities, including events, seminars, and social media outreach.
- Demonstrated organizational and time-management skills, capable of handling multiple projects and meeting deadlines.
- Bachelor’s degree in Marketing, Business, Education, or a related field.

Preferred Qualifications and Benefits
- A master’s degree is considered an advantage.
- Knowledge of the Australian higher education system and visa processes is highly desirable.
- Comfortable working on-site in Faisalabad and collaborating with cross-functional teams in a dynamic, fast-paced environment.

This role offers an exciting opportunity to contribute to the growth of international education by connecting Pakistani students with quality Australian programs. The Market Manager will play a key role in expanding the company’s presence and ensuring students receive accurate and timely information to make informed decisions about their education abroad.