Marketing and Content Strategist

This opportunity is for a client and not part of Quanrio’s internal recruitment. We are seeking a creative and results-oriented Marketing and Content Strategist to develop and implement digital marketing and content strategies that enhance brand presence, boost organic visibility, and increase audience engagement. The ideal candidate will be responsible for crafting compelling content across various digital platforms while ensuring alignment with business goals and brand identity.

Key Responsibilities

- Develop and execute comprehensive content and digital marketing strategies that support business objectives and brand positioning.
- Plan, write, and manage engaging content for social media channels, websites, blogs, guest publications, and marketing collateral.
- Create and maintain structured content calendars to ensure consistent publishing across all digital platforms.
- Conduct keyword research and apply on-page SEO techniques to improve organic traffic and search engine rankings.
- Optimize website content, blogs, and external publications, including platforms like Medium, following SEO best practices.
- Collaborate with internal teams to understand brand positioning, target audiences, and marketing goals.
- Work closely with designers to produce creative assets that complement content and maintain brand consistency.
- Manage social media content, monitor audience engagement, and uphold a consistent digital brand presence.
- Track and analyze website traffic, SEO performance, social media metrics, and content effectiveness.
- Identify emerging marketing trends and opportunities to increase brand awareness and online visibility.
- Prepare regular performance reports and recommend improvements based on data-driven insights.

Required Qualifications

- Minimum of 2 years of relevant experience in digital marketing, content strategy, social media management, or SEO.
- Excellent English writing skills, including content creation, copywriting, editing, and proofreading.
- Proven experience managing social media platforms and developing content calendars.
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content marketing.
- Experience writing SEO-optimized blogs, website content, and social media copy.
- Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Ability to analyze content performance and translate insights into actionable improvements.
- Strong communication, coordination, organizational, and time management skills.
- Capability to independently manage multiple content initiatives while meeting deadlines.

Additional Information

This is a full-time, onsite position based in Karachi at MACHS. The working hours are morning shift. The monthly salary range is Rs100,000 to Rs110,000. Candidates must be comfortable working onsite.

Application Consideration

Applicants should be prepared to confirm their willingness to work in person at the Karachi location.

This role offers an excellent opportunity for a motivated marketing professional to contribute to a dynamic brand’s growth through strategic content and digital marketing initiatives.