We are seeking a creative and results-driven Marketing and Content Strategist to join our team. The ideal candidate will be responsible for developing and executing digital marketing and content strategies that enhance our online presence, boost organic visibility, and drive meaningful audience engagement. This role requires a strategic thinker with strong writing skills and a solid understanding of SEO and social media management to support our brand’s growth and marketing objectives.
Key Responsibilities
- Develop and implement content and digital marketing strategies that align with business goals and brand positioning.
- Plan, write, and manage engaging content across social media platforms, websites, blogs, guest publications, and marketing collateral.
- Create and maintain structured content calendars to ensure consistent publishing across all digital channels.
- Conduct keyword research and apply on-page SEO techniques to improve organic traffic and search engine rankings.
- Optimize website content, blogs, and external publications, including platforms like Medium, following SEO best practices.
- Collaborate with internal teams to understand brand positioning, target audiences, and marketing objectives.
- Work closely with designers to produce creative assets that complement content and maintain brand consistency.
- Manage social media content, monitor audience engagement, and uphold a consistent digital brand presence.
- Track and analyze website traffic, SEO performance, social media metrics, and overall content effectiveness.
- Identify emerging marketing trends and opportunities to increase brand awareness and online visibility.
- Prepare regular performance reports and recommend improvements based on data-driven insights.
Required Qualifications
- Minimum of 2 years’ experience in digital marketing, content strategy, social media management, or SEO.
- Excellent English writing, copywriting, editing, and proofreading skills.
- Proven experience managing social media platforms and developing content calendars.
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content marketing.
- Experience creating SEO-optimized blogs, website content, and social media copy.
- Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Ability to analyze content performance metrics and translate insights into actionable improvements.
- Strong communication, coordination, organizational, and time management skills.
- Ability to independently manage multiple content projects while meeting deadlines.
Additional Information
- Work schedule: Morning shift
- Employment type: Full-time, onsite
- Location: MACHS, Karachi
- Salary package: Starting from PKR 100,000 and above, depending on candidate’s expertise and experience
This is an excellent opportunity for a motivated marketing professional to contribute to a dynamic team and make a significant impact on the company’s digital presence and growth.
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