Marketing and Events Coordinator - TJ / 1899029

Our client, Recruit AI, is seeking a Marketing and Events Coordinator based in Karachi. This role is essential in supporting and executing marketing strategies, managing social media platforms, planning events, and assisting with retail operations. The coordinator will create engaging content for platforms like Instagram, TikTok, and Facebook, collaborate with various stakeholders, and help with brand activations to enhance customer engagement and brand visibility. The ideal candidate is proactive, organized, and capable of juggling multiple priorities while maintaining brand consistency and visual appeal. Close collaboration with internal teams, vendors, and partners is key to ensuring smooth event execution and successful campaigns. The position may require local travel for retail visits and events.

Key Responsibilities

- Create compelling and visually consistent content for digital platforms including Instagram, TikTok, Facebook, focusing on skincare education, product features, routines, trends, and lifestyle themes.
- Produce and edit video content such as Reels, TikToks, Stories, and feed posts using mobile shooting and editing tools to maintain an active and engaging social media presence.
- Develop, manage, and maintain a monthly content calendar to ensure consistent posting, audience engagement, and timely communication aligned with brand strategies.
- Engage with the online community by responding to comments, messages, and customer inquiries to foster positive customer experiences and brand loyalty.
- Monitor social media trends, competitor activities, and emerging audio and format styles to continually enhance content quality and relevance.
- Support and coordinate brand events, activations, and in-store campaigns by liaising with internal teams, retail staff, suppliers, and vendor partners from planning stages through to successful execution.
- Ensure retail standards are maintained by overseeing stock levels, product presentation, promotional staff briefings, and maintaining seamless communication between brand and retail channels.
- Assist with e-commerce operations including order processing, fulfillment, and handling customer queries to support smooth online sales activities.
- Collect, maintain, and analyze data on sales, social media engagement, and stock levels, preparing regular reports that inform marketing and retail strategies.
- Coordinate and follow up with suppliers, couriers, and vendors to ensure commitments are met and logistical processes run efficiently.
- Support general brand management tasks as required, demonstrating flexibility and the ability to multitask across various marketing and event-related responsibilities.

Required Qualifications

- 2 to 3 years of experience in marketing or retail operations.
- Proficiency in content creation using digital tools and comfortable managing social media calendars and interactions.
- Strong communication skills in both written and verbal English and Urdu.
- Excellent organizational skills with the ability to manage multiple priorities effectively.
- Ability to collaborate across departments and with external partners to achieve marketing objectives.
- Willingness to travel locally for retail visits and events as needed.

Preferred Qualifications and Benefits

While specific benefits are not detailed, this role offers the opportunity to work in a dynamic environment with a focus on digital marketing and event coordination within a growing brand. The position does not involve team management but requires strong interpersonal skills and the ability to work collaboratively across various functions.

This role is ideal for a versatile marketing professional seeking to expand their skills in content creation, event management, and retail operations within a vibrant and fast-paced setting.