Marketing Associate

Pavago’s client is seeking a detail-oriented Marketing Operations Associate to support CRM management, marketing data integrity, prospect list building, campaign operations, reporting, and workflow optimization. This full-time remote role, aligned with U.S. Central Time (CST), offers a hands-on opportunity to maintain clean, accurate, and scalable marketing systems. You will collaborate closely with the VP of Marketing, managing Salesforce, marketing automation platforms, prospecting tools, and campaign reporting to ensure smooth day-to-day marketing operations.

Key Responsibilities

- Salesforce CRM & Marketing Data Management: Audit, clean, and standardize CRM records to maintain data accuracy. Manage lead and contact information, resolve duplicates, and ensure consistent data formatting. Maintain campaign attribution and segmentation based on marketing criteria. Monitor CRM hygiene proactively and support accurate reporting across marketing and sales systems.

- Prospect List Building & Data Enrichment: Use tools like ZoomInfo, Apollo, and LinkedIn to research companies and decision-makers. Build targeted B2B prospect lists aligned with Ideal Customer Profiles. Validate and enrich prospect data, segment by industry, job title, geography, company size, and campaign criteria. Remove duplicates and prepare clean lists for outbound marketing and lead generation.

- Marketing Automation & Campaign Operations: Assist with email campaign setup and execution across platforms such as Salesforce, Pardot/Marketing Cloud Account Engagement, and HubSpot. Build and maintain audience segments, support nurture workflows, ensure proper tagging and attribution, and monitor campaign operations for accuracy. Facilitate smooth handoffs between marketing and sales teams.

- Reporting & Marketing Analytics: Maintain dashboards and reporting systems to track campaign and lead generation activities. Validate data accuracy, identify inconsistencies between CRM and marketing platforms, and prepare recurring performance reports. Support leadership visibility into campaign and pipeline metrics and improve reporting processes as operations scale.

- Marketing Operations & Process Improvement: Document workflows, SOPs, and operational tasks. Identify inefficiencies and recommend improvements to standardize and automate recurring processes. Create scalable systems that reduce manual work and enhance accuracy.

- SEO & Website Support: Provide basic support for website and SEO initiatives, including website audits, metadata updates, keyword implementation, internal linking, content updates, CMS maintenance, and competitor research. While deep SEO expertise is not required, familiarity with fundamental concepts is valuable.

- Content & Marketing Support: Assist with email formatting, campaign setup, content publishing, marketing asset coordination, Canva templates, collateral updates, and website content changes. Ensure marketing materials are consistent, accurate, and well-organized.

Required Qualifications

- Professional experience with Salesforce CRM, including CRM management, data hygiene, lead/contact management, segmentation, reporting, and duplicate management.
- Hands-on experience with marketing automation platforms such as Pardot/Marketing Cloud Account Engagement, HubSpot, or similar systems.
- Proficiency with prospecting and list-building tools like ZoomInfo, Apollo, and LinkedIn.
- Strong skills in Excel or Google Sheets.
- Exceptional attention to detail and commitment to data accuracy.
- Excellent organizational and documentation abilities.
- Strong written English communication skills.
- Ability to manage multiple priorities independently in a remote environment.
- Availability during U.S. Central Time business hours.

Preferred Qualifications and Benefits

- Experience supporting U.S.-based marketing teams and B2B marketing environments.
- Familiarity with email marketing campaigns, SEO, website optimization, CMS platforms, Canva, and content publishing.
- Experience working in SaaS, agency, or growth-focused B2B organizations.
- Knowledge of marketing attribution and lead lifecycle reporting.
- Proven ability to document SOPs and improve operational workflows.
- Opportunity to work directly with senior marketing leadership and gain high ownership of CRM and marketing operations.
- Exposure to modern marketing technology and campaign operations in a fully remote setting.
- Clear career progression paths into roles such as Marketing Operations Specialist, Senior Marketing Operations, CRM Administrator, Campaign Operations, or Revenue Operations (RevOps).

This role is ideal for someone who thrives on maintaining clean data, building targeted prospect lists, and creating efficient, repeatable marketing workflows. You will play a critical role in ensuring marketing systems are organized and scalable, supporting campaign success and business growth.