Marketing & Communications Specialist – Pakistan

EnergyLIB is seeking a Marketing & Communications Specialist to support its growth in Pakistan. This role involves collaborating closely with the global marketing team, local sales teams, and partners to adapt global strategies into impactful local marketing initiatives. The focus areas include product marketing, public relations, content creation, channel marketing, campaigns, and event management. The ideal candidate will be able to independently manage projects, have a strong understanding of the local market, and take full ownership of execution from initial brief through to delivery.

Key Responsibilities
- Execute and localize global marketing strategies, campaigns, and content tailored for the local market.
- Support new product launches and market-entry activities to ensure successful introductions.
- Translate complex product features and technical information into clear, customer-friendly marketing messages.
- Develop and customize customer-facing marketing and sales materials such as websites, social media content, brochures, leaflets, product presentations, point-of-sale materials, and other sales tools.
- Assist with local PR efforts including media relations, press releases, engagement with key opinion leaders (KOLs), product reviews, and coordination with agencies.
- Collaborate with distributors, dealers, installers, and sales partners to drive local marketing and lead-generation activities.
- Plan and coordinate local exhibitions, trade shows, product launches, roadshows, dealer events, and other offline marketing activations. This includes booth preparation, event materials, logistics, partner coordination, and on-site execution.
- Manage agencies, vendors, and external partners as needed to ensure smooth project delivery.
- Independently oversee assigned marketing projects, ensuring timely delivery and high-quality outcomes.

Required Qualifications
- Minimum of 3 years of relevant experience in marketing, communications, PR, agency work, product marketing, or related fields.
- Demonstrated ability to independently manage marketing projects or campaigns from planning through to execution.
- Strong written and verbal communication skills in English and the local language.
- Solid understanding of integrated marketing strategies spanning content, PR, digital channels, events, and partner collaborations.
- Proactive, hands-on approach with excellent project management skills and the ability to juggle multiple priorities in a fast-paced international environment.
- Quick learner with the ability to grasp product details and translate technical or complex information into engaging and accessible messages.

Preferred Qualifications and Additional Information
- Experience in sectors such as energy, solar, battery storage, electric vehicles (EV), automotive, consumer electronics, smart home technology, or related industries.
- Background in agency work or experience collaborating with external agencies.
- Proven track record in product launches, market entry strategies, or marketing aimed at distributors and installers.
- Existing relationships with local media, industry platforms, key opinion leaders, or partners would be advantageous.

EnergyLIB is a residential energy company dedicated exclusively to the home. Operating under the brand proposition “Only for Home,” the company develops residential energy storage products and solutions focused on how families generate, store, and use electricity. As EnergyLIB expands into international markets, it is building local teams to bring its global brand and products closer to customers in each region.