Marketing Content Executive

Cognitive Healthcare International

Karachi , Pakistan

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Posted 3 days ago 16 views Report Job

You are a creative and culturally aware digital storyteller with a strong passion for healthcare communications and brand development. Your expertise lies in transforming complex medical information into engaging, accessible, and compliant social media content. Motivated by a desire to educate and inspire, you combine creative visual design with data-driven insights to strengthen healthcare brands in a competitive digital environment.

Key Responsibilities

- Manage multi-channel social media calendars and implement comprehensive content strategies across platforms including Facebook, Instagram, LinkedIn, and TikTok.
- Create compelling visual assets and edit dynamic video content using tools such as Canva, Adobe Creative Cloud, and CapCut.
- Oversee daily community management by responding to user inquiries, moderating comments, and fostering a positive and supportive online community.
- Analyze campaign performance through Google Analytics and Meta Business Suite, delivering weekly and monthly reports with actionable insights.
- Utilize AI-powered copywriting and brainstorming tools like ChatGPT to enhance content ideation while ensuring strict adherence to brand voice and compliance standards.

Required Qualifications

- Minimum of 3 years of professional experience managing corporate or brand social media channels, preferably within healthcare, wellness, or regulated pharmaceutical sectors.
- Proven success in developing and executing both organic and paid social media strategies that drive measurable audience growth, high engagement, and positive brand sentiment.
- Demonstrated ability to collaborate effectively with cross-functional teams including marketing, public relations, and clinical departments.
- Advanced technical proficiency in Meta Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Cloud, CapCut, Google Analytics, Google Ads, and ChatGPT.
- Strong core competencies in social media marketing, healthcare marketing, content creation, copywriting, community management, healthcare communications, content planning, analytics, reporting, and brand management.
- Exceptional written and verbal communication skills, with empathy for patient communications, acute attention to detail, adaptability to changing social media algorithms, and creative problem-solving abilities.

Preferred Qualifications and Additional Requirements

- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Healthcare Administration, or a related field.
- Relevant certifications in digital marketing, social media management, Google Ads, or healthcare compliance are highly desirable.
- Familiarity with HIPAA guidelines and FDA regulations related to pharmaceutical and healthcare advertising on social media platforms is a significant advantage.
- Experience managing crisis communications or sensitive community moderation within a healthcare context.
- A portfolio showcasing a diverse range of successful healthcare campaigns, creative designs, and copywriting samples is strongly encouraged.

This role offers the opportunity to work at the intersection of healthcare and digital innovation, driving meaningful engagement and education through strategic storytelling and data-informed content creation.