Marketing Content Executive

Cognitive Healthcare International

Karachi , Pakistan

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Posted 22 hours ago 2 views Report Job

You are a creative and culturally aware digital storyteller with a strong passion for healthcare communications and brand development. Your expertise lies in transforming complex medical information into engaging, accessible, and compliant social media content. Motivated by a desire to educate and inspire, you skillfully combine creative visual design with data-driven insights to strengthen healthcare brands in a competitive digital environment.

Key Responsibilities
- Manage multi-channel social media calendars and implement comprehensive content plans across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Create visually compelling assets and edit dynamic video content using tools like Canva, Adobe Creative Cloud, and CapCut.
- Oversee daily community management by responding to user inquiries, moderating comments, and nurturing a supportive online community.
- Analyze campaign performance through Google Analytics and Meta Business Suite, producing weekly and monthly reports with actionable insights.
- Utilize AI copywriting and brainstorming tools, including ChatGPT, to enhance content ideation while ensuring consistent brand voice and compliance.

Required Qualifications
- Minimum of 3 years of professional experience managing corporate or brand social media channels, ideally within healthcare, wellness, or regulated pharmaceutical sectors.
- Proven success in developing and executing both organic and paid social media strategies that drive measurable audience growth, high engagement, and positive brand sentiment.
- Demonstrated ability to collaborate effectively with cross-functional teams including marketing, public relations, and clinical departments.
- Advanced proficiency in Meta Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Cloud, CapCut, Google Analytics, Google Ads, and ChatGPT.
- Strong core competencies in social media marketing, healthcare marketing, content creation, copywriting, community management, healthcare communications, content planning, analytics, reporting, and brand management.

Preferred Qualifications and Additional Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Healthcare Administration, or a related field.
- Professional certifications in digital marketing, social media management, Google Ads, or healthcare compliance are highly desirable.
- Familiarity with HIPAA guidelines and FDA regulations concerning pharmaceutical and healthcare advertising on social media is a significant advantage.
- Experience handling crisis communications or moderating sensitive healthcare communities.
- Exceptional written and verbal communication skills, empathy in patient communications, acute attention to detail, adaptability to rapid platform algorithm changes, and strong creative problem-solving abilities.
- A portfolio showcasing a diverse range of successful healthcare campaigns, creative designs, and copywriting samples is strongly encouraged.

This role offers the opportunity to leverage your digital storytelling skills in a meaningful way, contributing to impactful healthcare communications while working within a dynamic and evolving industry landscape.