Marketing Coordinator

CIRCLE Women Association is a women-led social enterprise established in 2018, dedicated to empowering women across Pakistan through digital literacy, financial inclusion, and entrepreneurship. The organization leverages AI-powered health solutions, skills development, and innovative learning platforms to enhance women’s economic opportunities. With a predominantly female board and team, CIRCLE supports women from diverse socio-economic backgrounds, aligning its mission with key UN Sustainable Development Goals such as gender equality and decent work. One of its flagship initiatives, CIRCLE Baji, is Pakistan’s first large-scale WhatsApp-based digital learning platform, offering thousands of women—especially from low-income communities—access to digital skills, financial literacy, and business tools. Through a combination of on-ground programs, digital interventions, and a community-centered leadership model, CIRCLE fosters safe and inclusive environments where women can learn, lead, and contribute actively to the economy.

Key Responsibilities

- Support the planning, execution, and optimization of marketing and outreach activities to promote CIRCLE’s programs and initiatives.
- Coordinate marketing campaigns across both digital and offline channels, ensuring consistent brand messaging.
- Assist in content creation for promotional materials, social media posts, newsletters, and other communication platforms.
- Collaborate closely with program, communications, and partnerships teams to develop and implement marketing strategies.
- Manage social media calendars and support community engagement efforts to enhance visibility and participation.
- Organize and market events, workshops, and community activities, ensuring smooth coordination and effective promotion.
- Track and analyze campaign performance, preparing regular marketing reports to inform decision-making.
- Maintain and nurture relationships with partners, vendors, and program participants to support outreach and collaboration.
- Identify new opportunities to amplify CIRCLE’s impact through innovative marketing approaches that reflect the organization’s values of inclusion, empowerment, and diversity.

Required Qualifications

- Strong communication skills, including clear written and verbal abilities, with the capacity to engage diverse stakeholders effectively.
- Proven sales and outreach skills, capable of building relationships, supporting partnership development, and promoting programs to target audiences.
- Experience in event planning, including organizing, coordinating, and marketing events and community activities.
- Proficiency in writing marketing copy, social media content, newsletters, and other promotional materials.
- Project management skills to plan, prioritize, and track multiple marketing activities while meeting deadlines.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Demonstrated commitment to gender equity, inclusion, and community development, particularly within the Pakistani context.

Preferred Qualifications and Benefits

- Familiarity with social media platforms and basic digital marketing tools.
- Experience in data-driven campaign evaluation and performance tracking.
- Opportunity to work in a dynamic, women-led organization focused on social impact and empowerment.
- Engage with innovative digital learning initiatives that contribute to sustainable development goals.
- Collaborate with a diverse team committed to creating inclusive growth pathways for women across Pakistan.

This full-time, on-site position is based in Lahore and offers a unique chance to contribute meaningfully to women’s empowerment through strategic marketing and community engagement.