Posted Nov 17, 2025 171 views
BG Ltd. is looking for a talented Paid Marketing Data Analyst to join their team in Lahore. This full-time position offers flexible working options, including on-site, hybrid, or fully remote arrangements for candidates based in Karachi and Islamabad. The role centers on analyzing and optimizing paid advertising campaigns across multiple platforms such as Meta, Google Ads, LinkedIn, TikTok, and other PPC channels. The successful candidate will be responsible for transforming complex data into clear, actionable insights, developing detailed dashboards, improving campaign ROI, and delivering accurate reporting and strategic recommendations to media buyers, strategists, and clients.
Key Responsibilities
- Track and analyze campaign performance data across all major advertising platforms to ensure optimal results.
- Develop and maintain comprehensive dashboards and reports using Looker Studio, Excel, and Power BI for effective data visualization.
- Evaluate key performance indicators (KPIs) including CTR, CPC, ROAS, CPA, CPL, and CVR, and provide actionable recommendations for improvement.
- Monitor attribution models, sales funnels, and user behavior through GA4 and UTM tracking to understand campaign effectiveness.
- Assist in the setup and management of tracking tools such as pixels, Google Tag Manager (GTM), Conversion API (CAPI), and event tracking to ensure accurate data collection.
- Provide insights on audience segmentation, creative performance, and channel mix optimization to enhance campaign strategies.
- Support A/B testing initiatives, budget allocation decisions, and conduct detailed performance analyses to drive growth.
- Identify trends, detect anomalies, and uncover new opportunities to maximize campaign outcomes and ROI.
Required Qualifications
- Bachelor’s degree in Marketing, Data Analytics, or a related field.
- 2 to 4 years of experience in performance marketing analytics, preferably within an agency environment.
- Proficiency with GA4, Meta and Google Ads reporting, and UTM parameter tracking.
- Strong skills in data visualization and reporting tools such as Looker Studio and Excel/Google Sheets, including advanced functions like pivot tables and VLOOKUP.
- Solid understanding of marketing funnels, attribution methodologies, and media KPIs.
Preferred Qualifications and Benefits
- Knowledge of SQL and BigQuery for advanced data querying and analysis.
- Certifications in Google Analytics and Meta advertising platforms.
- Familiarity with server-side tracking and Conversion API implementations.
- Experience with budget forecasting and predictive modeling techniques.
- Competitive salary package ranging from Rs150,000 to Rs300,000 per month.
- Opportunity to work with global clients in technology, e-commerce, and SaaS sectors.
- Exposure to a growth-oriented, data-driven work culture with flexible working arrangements primarily based in Lahore.
This role is ideal for candidates who are analytical, detail-oriented, and passionate about leveraging data to optimize paid marketing campaigns and drive measurable business results.
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