Marketing Director

Xpert Digital is looking for a strategic and results-oriented Senior Marketing Manager to lead partner marketing, brand positioning, and B2B demand generation efforts. This role involves close collaboration with key partners, including Temenos, to expand market reach, generate leads, and grow the sales pipeline through integrated marketing campaigns, events, and impactful content. The ideal candidate will have a strong background in fintech, banking, SaaS, or technology sectors and be skilled at translating complex concepts into clear, compelling messaging that drives business growth.

Key Responsibilities

- Maintain close coordination with strategic partners, particularly Temenos, to define target markets and plan joint initiatives, events, and lead-generation strategies.
- Plan and execute customer go-live and announcement campaigns to maximize market visibility.
- Manage partner-led and company-hosted events, webinars, and on-ground marketing activities, including branding, print materials, merchandising, and proof of concept (POC) management.
- Translate complex banking, fintech, and technology concepts into clear, compelling, and sales-ready messaging for digital channels and marketing collateral.
- Develop and oversee marketing and sales enablement materials such as case studies, brochures, presentations, proposals, and website or landing page content.
- Lead branding initiatives to ensure consistency across all touchpoints, including merchandising and promotional items.
- Manage and optimize the company website and landing pages to improve content clarity, user experience, and lead conversion rates.
- Coordinate with internal teams (sales, product, design) and external partners and vendors to deliver high-quality marketing assets on time.
- Plan and execute B2B marketing campaigns across email, LinkedIn, and other digital channels to drive awareness and demand.
- Supervise and mentor creative teams, including graphic designers and animators, providing clear direction and constructive feedback to maintain high visual and brand standards.
- Conduct market research and competitor analysis to support product positioning, messaging, and overall marketing strategy.

Required Qualifications

- Minimum of 5 years’ experience in B2B marketing, preferably within fintech, banking, SaaS, or technology sectors.
- Proven track record managing partner marketing initiatives and engaging with enterprise-level stakeholders.
- Strong understanding of digital marketing, demand generation, and content strategy.
- Ability to simplify complex technical concepts into impactful marketing narratives.
- Experience managing creative teams and collaborating across cross-functional groups.
- Excellent communication, project management, and leadership skills.

This role offers the opportunity to lead high-impact marketing initiatives in a dynamic, partner-focused environment, driving growth and brand presence in competitive markets. Candidates with a passion for fintech and technology marketing, who thrive in collaborative settings and enjoy translating complex ideas into clear messaging, will find this position rewarding.