Marketing Executive

Hafzak is seeking a Marketing Executive to join its expanding e-commerce team. The successful candidate will play a vital role in supporting various marketing functions, including digital marketing, brand management, social media marketing, content coordination, market research, and e-commerce initiatives across multiple brands. This position offers a valuable opportunity for a creative, proactive, and data-driven marketing professional to gain hands-on experience in a dynamic and fast-paced e-commerce environment.

Key Responsibilities
- Plan, coordinate, and execute digital marketing and brand marketing campaigns.
- Support social media marketing, content marketing, promotional campaigns, and product launches.
- Collaborate closely with Brand, Social Media, Content, Graphic Design, and Performance Marketing teams.
- Conduct market research, competitor analysis, and customer research to identify trends and growth opportunities.
- Assist in developing campaign briefs, marketing content, promotional materials, and brand communications.
- Maintain marketing calendars, campaign schedules, and promotional plans to ensure timely execution.
- Monitor campaign performance and assist in tracking key marketing KPIs and performance metrics.
- Prepare marketing reports and provide actionable insights based on campaign and market data.
- Support e-commerce marketing efforts across platforms such as Amazon, Shopify, Walmart, and Noon.
- Coordinate marketing activities with internal teams, vendors, and external partners to ensure alignment.
- Stay updated on the latest digital marketing trends, social media developments, e-commerce innovations, and consumer behavior patterns.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
- 1 to 2 years of experience in Marketing, Digital Marketing, E-commerce, Brand Management, or a related discipline.
- Solid understanding of digital marketing, social media marketing, content marketing, and brand management principles.
- Basic knowledge of marketing analytics, campaign performance measurement, and digital marketing KPIs.
- Strong written and verbal communication skills.
- Good analytical, organizational, and project coordination abilities.
- Proficiency in MS Office or Google Workspace applications.
- Familiarity with marketing platforms such as Meta Business Suite, Google Analytics, Google Ads, Canva, or similar tools is advantageous.
- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines consistently.

Preferred Qualifications and Benefits
Candidates with experience in digital marketing, e-commerce marketing, social media marketing, brand management, content marketing, market research, competitor analysis, campaign management, marketing analytics, product launches, communication, and project coordination will find this role especially suitable.

Location: DHA Phase 7, Karachi
Working Hours: 10:00 AM to 7:00 PM
Work Arrangement: On-site

This role is ideal for individuals looking to enhance their marketing expertise within a collaborative and fast-growing e-commerce setting.