Marketing Executive

Aptech Learning, Garden Center

Karachi , Pakistan

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We are seeking a dynamic Marketing Executive to join our team and contribute to the growth and visibility of our educational institution. The ideal candidate will be responsible for developing innovative marketing strategies, conducting thorough market research, and analyzing data to effectively target prospective students. This role requires a proactive individual who can manage both digital and traditional marketing campaigns, enhance brand awareness, and foster strong community engagement.

Key Responsibilities

- Develop and contribute ideas for effective marketing strategies based on market research and data analysis to identify target audiences.
- Monitor competitor activities and industry trends to keep marketing efforts competitive and relevant.
- Organize and manage advertising and communication campaigns across social media platforms such as Facebook, Instagram, and Google Business.
- Execute mass marketing campaigns using traditional methods including flyering and bannering to reach a broader audience.
- Enhance word-of-mouth marketing initiatives to increase student referrals and community engagement.
- Oversee social media activities to ensure consistent brand messaging and active audience interaction.
- Conduct IT awareness and brand promotion sessions at schools and colleges to boost institutional visibility.
- Plan and supervise academic and non-academic events, including picnics and annual functions, to improve student satisfaction and relationships.
- Assist the finance department in the collection of monthly and overdue fees to support operational efficiency.

Required Qualifications

- Bachelor’s degree in Marketing (BA, BS, or BBA) is mandatory.
- Excellent communication and networking skills to build relationships and promote the brand effectively.
- Strong teamwork abilities to collaborate with different departments and implement marketing campaigns successfully.
- High attention to detail with good organizational and planning skills.
- Creativity combined with writing and design capabilities to produce engaging marketing content.
- Proficiency in IT skills, including social media management and video editing tools.
- Ability to work as a team player and execute campaigns efficiently.

Preferred Qualifications and Benefits

- Candidates with sound knowledge of various social media advertising campaigns and their analytics will have an advantage.
- Willingness to travel up to 25% of the time to conduct promotional activities and events is preferred.
- This is a full-time, in-person position with working hours from 11 AM to 7 PM.
- The role is best suited for candidates residing nearby to ensure timely participation in on-site activities.
- Monthly salary ranges from Rs 30,000 to Rs 50,000, commensurate with experience and skills.

If you are passionate about marketing and eager to contribute to an educational environment, this opportunity offers a platform to grow your career while making a meaningful impact.