Marketing Executive

AiGenics is seeking a creative and results-oriented Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing digital marketing and content strategies that enhance our brand presence, boost organic visibility, and engage our target audience effectively. This role requires a proactive individual who can manage multiple content initiatives, optimize SEO efforts, and collaborate closely with internal teams to align marketing activities with business goals.

Key Responsibilities

- Develop and execute content and digital marketing strategies that align with business objectives and brand positioning.
- Plan, write, and manage engaging content across social media platforms, websites, blogs, guest publications, and marketing collateral.
- Create and maintain structured content calendars to ensure consistent publishing across all digital channels.
- Conduct keyword research and apply on-page SEO techniques to improve organic traffic and search engine rankings.
- Optimize website content, blogs, and external publications, including platforms like Medium, following SEO best practices.
- Collaborate with internal stakeholders to understand brand positioning, target audiences, and marketing goals.
- Work closely with designers to produce creative assets that complement content and maintain brand consistency.
- Manage social media content, monitor audience engagement, and uphold a consistent digital brand presence.
- Track and analyze website traffic, SEO performance, social media metrics, and content effectiveness.
- Identify emerging marketing trends and opportunities to enhance brand awareness and online visibility.
- Prepare regular performance reports and recommend improvements based on data-driven insights.

Required Qualifications

- Minimum of 2 years of relevant experience in digital marketing, content strategy, social media management, or SEO.
- Excellent English writing skills, including content creation, copywriting, editing, and proofreading.
- Proven experience managing social media platforms and developing content calendars.
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content marketing.
- Experience writing SEO-optimized blogs, website content, and social media copy.
- Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Ability to analyze content performance data and translate insights into actionable improvements.
- Strong communication, coordination, organizational, and time management skills.
- Ability to independently manage multiple projects and meet deadlines consistently.

This is a full-time, onsite position based in MACHS, Karachi, operating during the morning shift. The monthly salary range for this role is Rs100,000 to Rs110,000. Candidates must be comfortable working in person at the specified location.

Application Consideration

Applicants should confirm their willingness to work onsite at the Karachi location.

AiGenics offers an opportunity to contribute to a dynamic marketing team focused on innovation and growth within a collaborative work environment.