Paragon Publications is seeking a motivated and results-oriented Marketing Executive to join our expanding team. The successful candidate will play a key role in developing and implementing marketing strategies aimed at promoting our educational publications. This position involves building and maintaining strong relationships with schools, colleges, bookstores, and other educational institutions across Pakistan. The Marketing Executive will also focus on expanding our market presence and supporting various promotional activities to drive business growth.
Key Responsibilities
- Develop and execute comprehensive marketing campaigns to promote educational products effectively.
- Visit schools, colleges, bookstores, and educational institutions to establish and strengthen business relationships.
- Generate new leads while maintaining strong, ongoing client relationships.
- Conduct product presentations and demonstrations to showcase our offerings.
- Collaborate closely with sales and design teams to coordinate promotional activities.
- Manage participation in exhibitions, book fairs, and other educational events.
- Monitor market trends and competitor activities to identify new opportunities.
- Prepare detailed marketing reports and maintain accurate customer records.
- Assist in planning and implementing promotional materials and digital marketing initiatives.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 1 to 3 years of experience in marketing or sales; fresh graduates with strong communication skills are also encouraged to apply.
- Excellent communication and presentation abilities.
- Strong negotiation and interpersonal skills.
- Proficiency in Microsoft Office applications.
- Willingness and ability to travel for client meetings and educational events.
- Self-motivated, target-driven, and eager to learn.
Preferred Qualifications and Benefits
- Experience in the publishing or education sector is highly desirable.
- Knowledge of digital marketing and social media platforms.
- Familiarity with CRM or lead management systems.
- Strong organizational and time management skills.
Paragon Publications offers a competitive salary package with performance-based incentives. We provide opportunities for career growth within a professional and collaborative work environment. Employees benefit from ongoing training and development programs designed to enhance skills and knowledge. This role presents a unique opportunity to work with one of Pakistan’s leading educational publishers.
The position requires in-person attendance at our office and various client locations. If you are passionate about marketing and education, we encourage you to apply and become part of our dynamic team.