Marketing Executive (SaaS) - Female

We are seeking a proactive and skilled Female SaaS Marketing Executive with 2 to 3 years of relevant experience to join our team. The successful candidate will be responsible for marketing our software solutions, generating qualified business leads, and supporting customer acquisition efforts. This role requires a strong understanding of how to communicate the value of SaaS products effectively, engage with business decision-makers, and convert marketing campaigns into tangible business opportunities.

Key Responsibilities

- Develop and implement marketing campaigns tailored for SaaS products and software solutions.
- Identify target industries and conduct research to generate qualified B2B leads.
- Manage marketing campaigns across multiple platforms including LinkedIn, Google Ads, Meta, email marketing, and other relevant channels.
- Create compelling and clear content for advertisements, websites, social media, email campaigns, and product presentations.
- Coordinate product demonstrations and collaborate closely with the sales team to convert inquiries into customers.
- Design and execute lead nurturing campaigns to guide prospects through demonstrations, trials, and subscriptions.
- Monitor and analyze campaign performance, lead quality, conversion rates, and customer acquisition costs.
- Conduct competitor analysis, assess customer needs, and identify new market opportunities.
- Maintain accurate records of leads and follow-up activities within the CRM system.
- Prepare regular reports highlighting campaign results, insights, and strategic recommendations.

Required Qualifications

- 2 to 3 years of hands-on experience in SaaS marketing, preferably within a B2B software environment.
- Demonstrated ability to generate qualified leads and achieve measurable campaign outcomes.
- Strong knowledge of SaaS customer journeys, subscription models, and marketing funnels.
- Practical experience with digital advertising, email marketing, LinkedIn outreach, and CRM tools.
- Excellent written and verbal communication skills in English.
- Ability to articulate software features by emphasizing practical benefits for customers.
- Strong analytical, organizational, and presentation skills.
- Self-motivated with the ability to work independently, take ownership, and consistently meet targets.

Preferred Qualifications and Benefits

- Experience marketing CRM, HRMS, business automation, or AI-powered software products.
- Proven track record of running campaigns targeting UK or other international B2B markets.
- Familiarity with landing page optimization, SEO strategies, and marketing automation tools.
- Competitive monthly salary ranging from Rs100,000 to Rs120,000.
- This is an in-person role, offering the opportunity to work closely with cross-functional teams.

This position offers a dynamic environment for a marketing professional eager to contribute to the growth of innovative software solutions. If you are results-driven and passionate about SaaS marketing, this role provides an excellent platform to advance your career.