Marketing Finance Intern

Usermaven is an AI-powered marketing attribution platform designed to help marketing teams identify which channels and campaigns drive pipeline and revenue. Tailored for B2B SaaS companies, agencies, and ecommerce brands, the platform integrates marketing attribution, website and product analytics, CRM data, and customer journey insights into a unified system. This comprehensive approach provides teams with a single source of truth for marketing measurement and performance, enabling marketers to optimize campaigns, demonstrate ROI, forecast growth, and scale successful strategies effectively.

We are seeking a full-time, on-site Marketing Finance Intern based in Islamabad. This role offers a unique opportunity to work at the intersection of marketing performance measurement and financial analysis. The intern will support both marketing and finance teams by tracking campaign costs, analyzing budget allocations, and assisting in evaluating marketing ROI and revenue impact. This position is ideal for someone eager to gain hands-on experience in a data-driven environment focused on marketing finance.

Key Responsibilities

- Gather, organize, and maintain financial and marketing data to support accurate reporting.
- Prepare basic financial and marketing performance reports to track campaign effectiveness.
- Collaborate with marketing, finance, and sales teams to link marketing activities to sales outcomes.
- Monitor key performance metrics and assist in maintaining data integrity.
- Support the development and maintenance of forecast models related to marketing budgets and revenue.
- Contribute to process documentation to ensure consistency and efficiency in data handling.

Required Qualifications

- Strong analytical skills with the ability to interpret data, identify trends, and support data-driven decision-making.
- Foundational knowledge of finance and financial analysis, including budgeting, ROI evaluation, and performance reporting.
- Effective communication skills to clearly present findings and collaborate across multiple teams.
- Basic understanding of sales processes and revenue drivers to connect marketing efforts with business outcomes.
- Currently pursuing or recently completed a degree in Finance, Accounting, Business, Economics, Marketing, or a related field.
- Proficiency in spreadsheets and data tools such as Excel or Google Sheets.
- Detail-oriented, organized, and capable of managing multiple tasks in a fast-paced environment.
- Interest in SaaS, marketing analytics, and leveraging data to improve business performance.

Preferred Qualifications and Benefits

- Familiarity with analytics or business intelligence (BI) tools is a plus.
- Opportunity to gain practical experience in a fast-growing SaaS company focused on marketing attribution.
- Exposure to cross-functional collaboration between marketing, finance, and sales teams.
- Hands-on learning in financial modeling and marketing performance measurement.

This internship provides a valuable platform for individuals looking to deepen their understanding of how marketing activities translate into financial outcomes within a technology-driven environment. Joining Usermaven means becoming part of a data-focused team dedicated to empowering organizations with insight-driven marketing decisions.