Marketing & Lead Generation Coordinator (Part-Time)

Horizon Tech is looking for a proactive and results-oriented Marketing & Lead Generation Coordinator to join our team on a part-time basis. The ideal candidate will have solid experience in B2B lead generation, social media management, content creation, and digital marketing. This role requires an independent professional who can manage lead generation campaigns, build targeted prospect lists, create engaging content across multiple platforms, write blogs, maintain website content, and implement marketing initiatives that drive customer acquisition and business growth. Strong writing and communication skills, familiarity with CRM systems and digital marketing tools, and the ability to handle multiple campaigns with a focus on measurable results are essential.

Key Responsibilities:
- Develop and implement multi-channel B2B lead generation campaigns using email, direct mail, and digital outreach strategies.
- Conduct research on target industries, identify key decision-makers, and build qualified prospect lists to support the sales team.
- Manage CRM databases by tracking sales attribution, monitoring conversion rates, and measuring campaign ROI.
- Utilize AI-driven search strategies and localized outreach to enhance lead generation efforts.
- Create, schedule, and publish tailored social media content for Facebook, Instagram, and LinkedIn, adapting messaging to each platform’s audience and engagement style.
- Monitor social media accounts, respond promptly to comments and messages, and manage inbound inquiries.
- Write and publish blogs covering topics such as print and signage solutions, trade show preparation, variable data strategies, and direct mail best practices.
- Develop case studies, promotional visuals, and downloadable guides aimed at generating website leads.
- Regularly update website content, including landing pages, product highlights, local projects, and team profiles.
- Optimize website pages for user experience, mobile responsiveness, and local SEO performance.
- Maintain accurate business listings, digital profiles, and online reviews.
- Continuously monitor campaign performance and identify opportunities to improve lead generation and overall marketing effectiveness.

Required Qualifications:
- 2 to 4 years of professional experience in marketing, lead generation, social media management, and content creation.
- Strong understanding of B2B lead generation, prospect research, list building, and sales pipeline handoffs.
- Excellent writing, copywriting, proofreading, and content adaptation skills.
- Proven experience managing social media platforms, content calendars, and multi-channel marketing campaigns.
- Familiarity with website builders/CMS platforms, CRM systems, social media scheduling tools, and analytics dashboards.
- Ability to manage multiple campaigns simultaneously, prioritize deadlines, and work independently.
- Strong organizational, analytical, and problem-solving skills.
- Competence in using campaign performance metrics to optimize marketing outcomes.
- Fluent English communication skills, both written and verbal.
- Bachelor’s degree is required.
- Location: Karachi, with in-person work required.

Preferred Qualifications and Benefits:
- Experience in the B2B printing industry or marketing services agency is a plus.
- This is a part-time role requiring availability for any 4–5 hours between 5:30 PM and 2:30 AM PKT, aligned with EST working hours, either in the first or second half of this window.
- Compensation ranges from Rs100,000 to Rs150,000 per month.

This position offers an excellent opportunity for a motivated marketing professional to contribute to a growing company while enjoying flexible working hours. Candidates should be prepared to discuss their expected salary for a part-time role and confirm their availability within the specified time frame.