Marketing Lead

A fast-growing consumer brand serving the US market is seeking a Marketing Lead to join their team based in Karachi. This full-time, onsite role operates from 3:00 PM to 12:00 AM to align with US business hours. The company runs a nationwide program of in-person events across the United States, supported by digital products and publications, with all customers acquired online. Marketing is a core driver of growth here, and the Marketing Lead will own the entire marketing function, playing a hands-on leadership role that combines strategic direction with active involvement in campaign execution.

Key Responsibilities

- Customer Acquisition: Manage paid media campaigns across Meta, Google, and emerging channels. Own key metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and the monthly advertising budget.
- Funnel Management: Oversee the full conversion funnel including landing pages, offers, email sequences, and conversion rates from first click through to confirmed booking.
- Content and Creative: Lead the creation and quality control of social media, video, copywriting, and design efforts. Provide direction and ensure consistent output across the marketing team.
- Campaign Planning: Develop and maintain a campaign calendar that aligns with the event schedule, seasonality, and new market launches.
- Team Leadership: Manage a multidisciplinary team including performance marketing, social media, content, design, and video specialists. Set priorities, review work, and support professional development.
- Reporting: Deliver clear, data-driven weekly reports on campaign performance directly to the company founders, highlighting successes and areas for improvement.

Required Qualifications

- Minimum of 5 years’ experience in digital or performance marketing, with at least 2 years in a leadership role managing a team.
- Proven track record running paid acquisition campaigns with significant budgets; able to discuss specific campaigns, metrics, and optimizations implemented.
- Strong understanding of marketing funnels, landing page optimization, copywriting, and conversion rate optimization.
- Experience marketing to US or Western consumers.
- Excellent written English skills to review and refine copy aimed at American audiences.
- Data-driven mindset with the ability to analyze dashboards and form insights before making decisions.
- Availability to work onsite in Karachi during the 3:00 PM to 12:00 AM shift on a long-term basis.

Preferred Qualifications and Benefits

- Background in e-commerce, events, subscriptions, or consumer services is advantageous.
- Exposure to sports, fitness, or wellness sectors is a plus.
- Experience with email marketing and customer lifecycle management.
- Experience building a marketing team from the ground up rather than inheriting an established team.
- Benefits include a company laptop, health insurance upon confirmation, and a senior leadership position within a growing US consumer brand.

This role requires a proactive leader who takes ownership, provides clear feedback, and addresses issues promptly rather than waiting for problems to resolve themselves. The position is full-time and permanent, with a three-month probation period. Candidates will be introduced directly to the client, with the client’s identity disclosed at the first interview stage.

Shortlisted candidates will be asked to provide detailed responses about their experience managing ad budgets, handling underperforming campaigns, team management history, current and expected salary, earliest joining date, and confirmation of their ability to work the specified shift onsite in Karachi.