Marketing Manager – Fashion & Retail

Dhaga is seeking a creative and commercially driven Marketing Manager to lead the development and execution of our comprehensive marketing strategy across both digital and offline channels. In this role, you will collaborate closely with the founder and marketing team to enhance brand positioning, expand our customer base, and drive measurable sales growth. This is an exciting opportunity to shape the brand’s presence and impact within the fashion and lifestyle market.

Key Responsibilities

- Develop and implement the overall marketing strategy, including monthly plans and a detailed campaign calendar.
- Plan and execute collection launches, seasonal campaigns, promotions, and brand storytelling initiatives.
- Oversee social media management, content direction, influencer marketing, public relations, and paid advertising, coordinating efforts between internal teams and external partners.
- Organize exhibitions, pop-up events, retail activations, university campaigns, and brand ambassador programs to increase brand visibility.
- Build and maintain strategic brand partnerships while identifying new opportunities to reach and engage customers.
- Create and manage content for the founder’s personal brand and other public-facing marketing initiatives.
- Ensure consistent brand messaging and creative direction across all platforms, including the website, physical stores, and marketing channels.
- Manage marketing budgets, timelines, project briefs, and team responsibilities to ensure smooth campaign delivery.
- Track and analyze campaign performance metrics such as customer acquisition, engagement, and sales impact, using insights to optimize future marketing activities.
- Conduct research on customer behavior, competitor activities, and fashion trends to identify relevant market opportunities.

Required Qualifications

- Proven experience in planning and managing marketing activities across multiple channels.
- Strong understanding of brand building, digital marketing, and customer acquisition strategies.
- Demonstrated ability to translate creative ideas into practical campaigns and oversee their successful execution.
- Excellent leadership, communication, organizational, and analytical skills.
- A portfolio showcasing your involvement in marketing campaigns along with measurable results.

Preferred Qualifications

- Experience in the fashion, lifestyle, retail, or e-commerce sectors is highly desirable.

Dhaga offers the chance to work in a dynamic and creative environment where your marketing expertise will directly contribute to the brand’s growth and success. If you are passionate about fashion and marketing, and eager to lead impactful campaigns, this role provides a platform to make a significant difference.