Marketing Manager

Rana Textile Mills, Faisalabad Pakistan

Faisalabad , Pakistan

Apply Now

Posted 3 hours ago Report Job

Rana Textile Mills Ltd., a prominent Pakistan-based manufacturer headquartered in Faisalabad, specializes in home textiles, pocketing, lining, workwear, and home furnishing products. With a legacy spanning over 55 years, the company has evolved from a modest operation into a nationally acclaimed and globally respected textile producer. As a family-owned and managed business, Rana Textile Mills combines rich heritage with a strong grasp of international markets and modern home textile trends. The organization offers a stable and growth-oriented environment for professionals seeking long-term career opportunities in the textile industry.

The Marketing Manager role is a full-time, hybrid position based in Faisalabad or Lahore. This role is responsible for planning and executing marketing strategies across apparel, home textiles, and related product lines, with a focus on brand positioning in both local and international markets. The Marketing Manager will develop and manage marketing campaigns, coordinate closely with sales and production teams, analyze market trends and customer data, and oversee both digital and traditional marketing activities. Additionally, this role includes managing marketing materials and content, supervising agency and vendor relationships, and ensuring consistent brand messaging across all channels. The Marketing Manager will also track performance metrics, prepare regular reports for leadership, and recommend data-driven improvements to support business growth.

Key Responsibilities
- Develop, implement, and evaluate comprehensive marketing strategies and campaigns for apparel, home textiles, and related products.
- Collaborate with sales, production, and external agencies to ensure alignment of marketing efforts with business objectives.
- Analyze market trends, customer behavior, and competitive landscape to identify opportunities and inform marketing plans.
- Manage creation and distribution of marketing materials, ensuring brand consistency across all platforms and channels.
- Oversee digital marketing initiatives, including social media, email campaigns, and website content management.
- Maintain and nurture relationships with marketing agencies, vendors, and other external partners.
- Monitor marketing performance metrics, prepare detailed reports for senior management, and suggest actionable improvements.
- Support export-oriented marketing efforts, particularly focusing on B2B markets and jacquard product lines.

Required Qualifications
- Proven expertise in strategic marketing and brand management, with hands-on experience in planning, executing, and assessing marketing campaigns.
- Strong market research and analytical skills to interpret data, identify trends, and translate insights into effective marketing strategies.
- Excellent communication, presentation, and interpersonal skills for effective collaboration with cross-functional teams and external stakeholders.
- Experience in the textile, apparel, or manufacturing sectors, especially with exposure to B2B and export markets, and familiarity with jacquard products is highly desirable.
- Proficiency in standard office software and marketing tools such as Microsoft Office and basic analytics platforms; knowledge of CRM or ERP systems is advantageous.
- Bachelor’s degree in Marketing, Business Administration, or a related discipline; a master’s degree or relevant professional certifications are considered a plus.
- Ability to work efficiently in a hybrid work environment, manage multiple projects simultaneously, and meet deadlines with strong attention to detail.

Rana Textile Mills Ltd. offers a dynamic and supportive workplace for marketing professionals eager to contribute to a well-established company with a rich heritage and a forward-looking approach to the global textile market. This role provides an excellent opportunity to grow professionally while playing a key role in shaping the company’s brand presence locally and internationally.