Marketing Manager

ZAPTA Technologies, a rapidly growing AI-native software engineering firm with over 150 engineers across Lahore, Dallas, the UK, and KSA, is seeking a Marketing Manager to join their Lahore-based team. This full-time, on-site role reports directly to the Head of Marketing. The Marketing Manager will be responsible for developing and executing ZAPTA’s marketing strategy, balancing both B2B demand generation and B2E employer branding efforts. Leading a small team of two associate marketers, the role requires a hands-on approach to strategy and execution, focusing approximately 70% on B2B marketing targeting North American and UK markets, and 30% on internal communications and talent attraction initiatives.

Key Responsibilities

- Own the annual and quarterly marketing strategies aligned with ZAPTA’s positioning as an AI-native engineering partner for mid-market businesses.
- Lead, mentor, and manage two associate marketers, setting priorities, reviewing work, and fostering professional growth.
- Define and manage the marketing budget, channel mix, and KPIs, providing leadership with insightful performance reports.
- Collaborate closely with the sales and business development teams to ensure marketing and outbound efforts operate as a unified pipeline engine.
- Plan and execute multi-channel B2B lead generation campaigns including SEO, paid ads (Google, LinkedIn, Meta), email marketing, LinkedIn and organic social content, ABM, and website conversion optimization.
- Manage ZAPTA’s presence on B2B review platforms such as Clutch, GoodFirms, G2, and DesignRush, focusing on profile optimization and client review generation.
- Develop content and brand authority assets including case studies, thought leadership pieces, video content, and campaign narratives tailored to US, Canadian, and UK decision-makers.
- Optimize marketing funnels for key verticals, initially focusing on US real estate and property management sectors.
- Oversee marketing technology stack including CRM, automation tools, and analytics to maintain clean attribution and reporting.
- Maintain ZAPTA’s brand voice across public channels and equip the sales team with collateral, presentations, and messaging materials.
- Build and enhance the employer brand to attract top engineering and design talent.
- Lead internal communications and culture campaigns, including announcements, milestones, employee stories, and event coverage.
- Support HR and recruitment with talent attraction content, careers page messaging, and social proof on platforms like Glassdoor and LinkedIn Life.
- Drive employee advocacy by helping team members and leadership build their LinkedIn presence to extend ZAPTA’s reach beyond company pages.

Required Qualifications

- 4 to 6 years of marketing experience, with at least 2 years in B2B marketing for IT services, software agencies, or SaaS, preferably targeting North American or UK markets.
- Proven hands-on expertise across the full lead-generation toolkit: SEO, paid advertising, email marketing, content creation, and LinkedIn marketing.
- Demonstrated ability to build marketing strategies and execute campaigns that generate measurable pipelines.
- Experience leading or mentoring junior marketers.
- Excellent written and verbal English communication skills, capable of crafting messaging that resonates with North American and UK audiences and confidently presenting plans to leadership.
- Strong analytical skills with proficiency in GA4, advertising platform dashboards, CRM reporting, and data-driven decision-making.
- Understanding of software and AI service offerings, with the ability to translate technical capabilities into client-facing value propositions.

Preferred Qualifications and Benefits

- Experience with HubSpot, Apollo, or similar CRM and outbound marketing tools.
- Familiarity with Account-Based Marketing (ABM) strategies for mid-market accounts.
- Background in employer branding or internal communications.
- Proficiency with AI-powered marketing tools for content generation, automation, and research.

What Success Looks Like in the First 12 Months

- Delivery of a documented marketing strategy and channel plan approved by leadership.
- Consistent month-over-month growth in qualified B2B leads from organic and paid channels.
- Two associate marketers operating with clear ownership and visible skill development.
- A stronger employer brand reflected in increased inbound applications and engagement with careers content.

Benefits

- Leadership role in a fast-growing, award-winning AI-native firm.
- Exposure to international markets and insight into global scaling of services firms.
- Full ownership of budget, team, and marketing strategy.
- Competitive salary range of PKR 200,000 to 250,000 per month.
- Comprehensive benefits including free meals, fuel allowance, annual tours, bonuses for Hajj and marriage, EOBI fund, leave encashment, performance-based monthly bonuses, medical reimbursement, interest-free loans, vehicle financing, annual increments, and company events.

This position requires in-person attendance at the Lahore office. Candidates are encouraged to apply with a CV and a brief note or portfolio link showcasing a marketing funnel or campaign they have built end-to-end, including channels used and results achieved. Applications lacking evidence of hands-on execution will not be considered.