Marketing Manager

We are seeking an experienced Marketing Operations Leader to oversee and optimize the execution of multi-channel marketing campaigns. This role involves managing a dedicated team, ensuring seamless campaign delivery across email, paid ads, social media, SEO, and content distribution. The ideal candidate will drive operational excellence through process governance, measurement, and quality control while collaborating cross-functionally to align marketing efforts with business goals. This position operates on a night shift schedule from 8 PM to 5 AM.

Key Responsibilities

Marketing Operations Leadership & Team Management
Lead and coach the marketing execution team covering email, paid media, social, and content/design support. Assign tasks, prioritize work, remove obstacles, and ensure timely delivery across all channels. Develop repeatable workflows, approval paths, and standards to maintain consistency and scalability. Establish regular meetings such as weekly production check-ins, campaign kickoffs, and retrospective reviews. Deliverables include managing team workflows, weekly priority boards, SLA timelines, and campaign calendar governance.

Campaign Planning & Integrated Execution
Own end-to-end campaign operations spanning email, ads, social media, landing pages, and content distribution. Translate business priorities into a comprehensive campaign calendar with clear deliverables, deadlines, owners, and quality assurance checkpoints. Ensure all marketing activities align with brand voice, compliance standards, and audience segmentation. Collaborate closely with Sales, Customer Success, Product, and Creative teams to ensure smooth campaign launches. Deliverables include campaign briefs, launch checklists, calendars, and cross-functional status reports.

Email Marketing: Templates, QA, Segmentation & Deliverability
Build and maintain a library of approved email templates for newsletters, nurture sequences, promotions, transactional messages, and events. Ensure templates are mobile-responsive, accessible, brand-consistent, and feature strong calls-to-action. Manage segmentation rules, suppression lists, opt-in compliance, and deliverability best practices. Conduct A/B testing on subject lines, content blocks, and send times, documenting insights for continuous improvement. Deliverables include a template system, email QA checklist, deliverability monitoring, and test logs.

AEO/SEO & Content Optimization
Manage operational execution of on-page SEO and Answer Engine Optimization (AEO), including metadata, headings, schema basics, internal linking, and content formatting for answer-focused queries. Partner with content owners to implement keyword and intent mapping, updating priority pages accordingly. Maintain an optimization backlog and ensure timely updates. Track search visibility and conversion metrics such as leads, demo requests, and sign-ups. Deliverables include SEO/AEO checklists, optimization roadmaps, content update queues, and performance reporting.

Paid Ads Management
Oversee ad operations across platforms like Google, Meta, and LinkedIn. Manage campaign setup, tracking parameters (UTMs), creative handoffs, and launch quality assurance. Monitor budget pacing and optimize campaigns for cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) based on organizational goals. Coordinate creative refresh cycles and structured testing. Deliverables include paid media launch checklists, pacing sheets, testing roadmaps, and weekly performance notes.

Social Media Operations
Manage publishing across all active social platforms, coordinating organic and paid efforts. Build and maintain social calendars, ensure brand consistency, and coordinate asset creation. Monitor community engagement, routing comments and messages appropriately. Produce monthly reports on growth, engagement, and traffic/conversion impact. Deliverables include social calendars, content standards, response guidelines, and monthly insights.

Marketing Systems, Tools & Process Governance
Own the marketing technology stack, including marketing automation, CRM integration, landing page tools, analytics dashboards, link tracking, and scheduling tools. Maintain governance for naming conventions, campaign tagging, UTMs, and folder structures. Document standard operating procedures (SOPs), create training materials, and drive team adoption. Improve efficiency through automation of templates, workflows, approvals, and routing. Deliverables include an SOP library, system governance documentation, and an automation roadmap.

Measurement, Analytics & Reporting
Build dashboards and establish a reporting cadence with weekly performance snapshots and monthly deep dives. Track funnel metrics from traffic to leads, marketing qualified leads (MQLs), and sales qualified leads (SQLs). Identify bottlenecks such as landing page conversion issues, email click-through rates, ad fatigue, and drop-offs, proposing actionable fixes. Present insights and recommendations to leadership. Deliverables include dashboards, weekly scorecards, and monthly executive summaries.

Quality Control, Brand Standards & Compliance
Ensure all marketing outputs adhere to brand guidelines and legal/compliance standards. Implement QA processes for links, tracking, formatting, approvals, and launch readiness. Maintain a centralized brand toolkit containing templates, tone guides, design specifications, and asset libraries. Deliverables include QA checklists, brand standards packages, and approval processes.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- 4 to 7+ years of experience in marketing operations, campaign management, or digital marketing
- Proven experience managing marketing for a US-based company
- Demonstrated success in handling multi-channel campaigns including email, paid media, social, and SEO
- 1 to 3+ years of team leadership or cross-functional coordination experience
- Proficiency with marketing tools and CRM systems such as HubSpot, Salesforce, or Marketo

Preferred Qualifications and Benefits
- Experience working in a fast-paced, collaborative environment with cross-functional teams
- Strong analytical skills with the ability to translate data into actionable insights
- Night shift availability (8 PM to 5 AM)

This role offers the opportunity to lead a dynamic marketing operations team and influence the execution of integrated campaigns that drive measurable business results.