Pro Media Connect (Pro Media Advertising) is a dynamic brand experience and marketing solutions company dedicated to helping businesses enhance their visibility, build meaningful audience connections, and strengthen their market presence. The company specializes in event management, brand activations, indoor and outdoor advertising, exhibition management, and corporate gifting. By combining creativity with strategic execution, Pro Media Connect delivers impactful experiences that bring brands to life. Their portfolio ranges from corporate events and product launches to large-scale exhibitions and integrated campaigns, all executed with precision and attention to detail.
The Marketing Manager role is a full-time, on-site position based in Lahore. This role requires a proactive leader who will oversee the planning and implementation of marketing campaigns across various platforms including events, brand activations, and advertising channels. The Marketing Manager will ensure that all initiatives align with client objectives and brand positioning to drive long-term growth.
Key Responsibilities
- Develop comprehensive marketing strategies and campaign plans that support client goals and brand messaging.
- Coordinate closely with sales and operations teams to manage timelines, budgets, and resources effectively.
- Supervise the creation of marketing collateral and content, ensuring quality and consistency across all materials.
- Analyze campaign performance metrics, prepare detailed reports, and provide actionable insights to optimize reach, engagement, and return on investment.
- Manage relationships with clients, vendors, and media partners to facilitate smooth execution and collaboration.
- Support new business development efforts by contributing to pitches and proposal preparation.
- Oversee event logistics, creative concept development, and on-ground execution for brand activations and exhibitions.
- Handle media planning and vendor coordination for indoor and outdoor advertising campaigns.
Required Qualifications
- Strong expertise in marketing strategy, including campaign development, brand positioning, and go-to-market execution.
- Proven experience in event management and brand activations with the ability to manage logistics and creative processes.
- Knowledge of indoor and outdoor advertising practices, including media planning and vendor management.
- Ability to analyze marketing data, generate reports, and apply insights to improve campaign effectiveness and budget utilization.
- Excellent written and verbal communication skills, with strong presentation capabilities and client-facing experience.
- Demonstrated project management skills, including time management, prioritization, and attention to detail in a fast-paced environment.
- Proficiency with marketing and productivity tools such as MS Office and presentation software; familiarity with digital and social media platforms is advantageous.
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Relevant professional certifications are a plus.
- Prior experience in advertising, events, or brand experience agencies in a managerial or supervisory capacity is highly desirable.
This position offers the opportunity to work within a creative and strategic environment where innovation and execution meet to deliver exceptional brand experiences. The role is ideal for a motivated marketing professional seeking to lead impactful campaigns and contribute to the growth of a reputable marketing solutions company.