Marketing Manager

Vantage Soft (Pvt) Ltd. is looking for a creative, strategic, and results-oriented Marketing Manager to lead its marketing efforts. The successful candidate will be responsible for enhancing brand awareness, generating business leads, and driving growth through a mix of digital and traditional marketing strategies. This role requires strong expertise in digital marketing, social media management, campaign planning, content strategy, and business development to effectively support the company’s objectives.

Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Plan and oversee social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and others.
- Supervise the production of marketing collateral, including social media designs, brochures, flyers, banners, promotional videos, and sales presentations.
- Manage digital advertising campaigns, focusing on audience targeting, budget management, and performance evaluation.
- Identify target markets, generate qualified leads, and design effective customer acquisition strategies.
- Execute B2B marketing campaigns, direct marketing activities, business visits, and networking events.
- Collaborate closely with the sales team to convert leads into business opportunities.
- Monitor and analyze campaign performance, engagement metrics, lead generation, and return on marketing investment.
- Conduct market research and competitor analysis to uncover growth opportunities.
- Prepare regular marketing reports and present insights and recommendations to senior management.
- Lead and coordinate the marketing team to ensure timely execution of campaigns and achievement of targets.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2 to 3 years of relevant marketing experience, preferably within the IT, software, or technology sectors.
- Strong knowledge of digital marketing, social media management, and paid advertising techniques.
- Proven experience in B2B marketing, lead generation, and business development.
- Excellent communication, leadership, planning, and analytical skills.
- Ability to manage creative teams, marketing budgets, and multiple concurrent campaigns.
- Familiarity with marketing analytics tools, CRM systems, and campaign performance reporting.

Preferred Qualifications and Benefits
- A professional portfolio showcasing previous marketing projects, campaigns, social media strategies, advertising results, and notable achievements is mandatory for application consideration.
- This position operates Monday to Friday, from 1:30 PM to 10:30 PM (PKT).
- The role is based in Rawalpindi, with work conducted in person at the company’s office located at Office 509–511, NASTP, Old Airport Rd, Chaklala Cantt.
- Monthly salary ranges from Rs. 50,000 to Rs. 80,000.
- Preference will be given to candidates with a bachelor’s degree and a minimum of three years’ experience as a marketing manager.

Candidates who submit their professional portfolios demonstrating relevant experience and achievements will be prioritized. Only applications accompanied by a portfolio will be considered for this opportunity.