Marketing Operations Manager

NETSOL Technologies, a leader in delivering advanced software and services for asset financing and leasing, is seeking a Marketing Operations Manager based in Lahore, Pakistan. This role is pivotal in managing the marketing technology stack, CRM systems, and analytics infrastructure to support the company’s marketing and sales efforts. Reporting directly to the Chief Marketing Officer, the successful candidate will ensure the integrity and compliance of marketing data, optimize marketing operations, and foster seamless collaboration between marketing and sales teams.

Key Responsibilities:
- Manage and enrich lead and account data within marketing systems to maintain high data quality.
- Ensure database integrity by focusing on GDPR compliance and adherence to other relevant data protection regulations.
- Work closely with the sales team to coordinate list uploads and lead management processes.
- Develop and optimize processes and systems to improve the efficiency of marketing operations.
- Take full ownership of the marketing technology stack, including evaluating vendors, maintaining relationships, and optimizing technology use.
- Implement lead scoring and routing models that align with sales strategies to enhance lead qualification.
- Create training materials and documentation to ensure the marketing team is proficient in using marketing systems and processes.
- Oversee reporting and analytics to ensure confidence in captured data, utilizing attribution models to assess the ROI of marketing campaigns and programs.
- Lead and mentor the marketing operations team, promoting professional growth and operational excellence.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, IT, or a related field; a Master’s degree is preferred.
- At least three years of hands-on experience managing marketing automation tools, with a preference for HubSpot.
- Proven expertise in implementing lead scoring and routing mechanisms.
- Strong knowledge of GDPR and other data protection regulations.
- Solid experience managing CRM systems, preferably Salesforce.
- Minimum of two years’ experience in team management.
- Demonstrated ability to collaborate effectively with sales and other departments.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong communication skills and experience in developing training materials and documentation.

Preferred Qualifications and Benefits:
Joining NETSOL means becoming part of an innovative and collaborative team that values creativity and professional development. The company offers a supportive and forward-thinking environment where employees have ample opportunities for growth and advancement.

This role is ideal for a marketing operations professional looking to take ownership of critical marketing technologies and processes while contributing to the success of a dynamic organization in the technology sector.