Marketing Operations Manager

We are looking for a talented Marketing Operations Manager to lead the management of our marketing technology, CRM, and analytics systems. Reporting directly to the Chief Marketing Officer, this role plays a vital part in overseeing our marketing automation platform and CRM, ensuring data accuracy and compliance, and strengthening collaboration between marketing and sales teams. The ideal candidate will drive process improvements and optimize the marketing technology stack to support business growth.

Key Responsibilities:
- Manage and enrich lead and account data within marketing systems to maintain high data quality.
- Ensure database integrity by focusing on GDPR compliance and other relevant data protection regulations.
- Work closely with the sales team to coordinate list uploads and streamline lead management processes.
- Design and implement efficient processes and systems that enhance marketing operations.
- Take full ownership of the marketing technology stack, including vendor evaluation, relationship management, and ongoing optimization.
- Develop and apply lead scoring and routing models aligned with sales strategies to improve lead qualification.
- Create training materials and documentation to promote team proficiency and effective use of marketing systems.
- Lead reporting and analytics efforts, ensuring confidence in data accuracy and leveraging attribution models to measure marketing ROI.
- Manage and mentor the marketing operations team, encouraging professional growth and operational excellence.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, IT, or a related field; Master’s degree is preferred.
- At least three years of hands-on experience managing marketing automation tools, preferably HubSpot.
- Proven expertise in implementing lead scoring and routing mechanisms.
- Strong knowledge of GDPR and other data protection regulations.
- Solid background in CRM management, with a preference for Salesforce experience.
- Minimum of two years’ experience managing a team.
- Demonstrated ability to collaborate effectively with sales and cross-functional teams.
- Excellent organizational skills with the ability to handle multiple projects simultaneously.
- Strong communication skills, including experience developing training materials and documentation.

Preferred Qualifications and Benefits:
Join a forward-thinking and innovative company that values creativity and collaboration. We offer a supportive work environment with opportunities for professional development and career growth. This role provides the chance to work with cutting-edge marketing technologies and contribute to the success of a dynamic marketing organization.