Marketing Operations Manager

We are looking for a talented Marketing Operations Manager to lead the management of our marketing technology, CRM, and analytics systems. This role reports directly to the Chief Marketing Officer and plays a vital part in maintaining our marketing automation platform and CRM, ensuring data accuracy and compliance, and strengthening collaboration between marketing and sales teams.

Key Responsibilities:
- Manage and enhance lead and account data within marketing systems to support campaign effectiveness.
- Maintain database integrity by focusing on data quality and ensuring compliance with GDPR and other relevant data protection laws.
- Work closely with the sales team to coordinate list uploads and streamline lead management processes.
- Design and improve processes and systems to boost the efficiency of marketing operations.
- Take full ownership of the marketing technology stack, including vendor evaluation, relationship management, and system optimization.
- Develop and implement lead scoring and routing models that align with sales strategies and improve lead qualification accuracy.
- Create training materials and documentation to ensure the marketing team is proficient in using marketing systems and following best practices.
- Lead reporting and analytics efforts to provide reliable data insights, utilizing attribution models to measure the ROI of marketing campaigns and initiatives.
- Manage and mentor the marketing operations team, promoting professional growth and operational excellence within the department.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, IT, or a related field; a Master’s degree is preferred.
- At least three years of hands-on experience managing marketing automation tools, with a preference for HubSpot expertise.
- Proven experience in implementing lead scoring and routing frameworks.
- Strong knowledge of GDPR and other data protection regulations.
- Solid background in CRM management, preferably with Salesforce.
- Minimum of two years’ experience in team management.
- Demonstrated ability to collaborate effectively with sales and cross-functional teams.
- Excellent organizational skills with the capability to manage multiple projects simultaneously.
- Strong communication skills, including the ability to develop comprehensive training materials and documentation.

Preferred Qualifications and Benefits:
Join a forward-thinking and innovative company that values creativity and teamwork. We offer a supportive environment where employees have ample opportunities for professional development and career growth.

This role is ideal for a proactive marketing operations professional who thrives in a collaborative setting and is passionate about leveraging technology to drive marketing success.