Marketing Operations Specialist

This role is responsible for managing the entire outbound operation for a go-to-market team, from building prospect lists to delivering qualified leads to sales. The individual will oversee campaign setup and execution across email and LinkedIn, maintain CRM data integrity, manage email infrastructure and account health, handle lead replies, and provide weekly performance reporting. This is a hands-on position ideal for someone who thrives in a fast-paced, early-stage environment where processes are still evolving. Reporting to the Head of GTM and Revenue Strategy, this role focuses on execution, troubleshooting, and daily management of the outbound engine.

Key Responsibilities

- Monitor and manage replies across all outbound channels daily, classify by intent, and route next steps accordingly.
- Respond to warm leads using approved templates, book demos, and hand off qualified leads to sales with full context.
- Conduct follow-ups and re-engagement campaigns on stalled leads while processing opt-outs promptly.
- Maintain CRM accuracy by importing and updating contacts, companies, activities, notes, stages, deals, and ownership.
- Build and maintain CRM workflows, automations, and integrations with outbound tools; ensure data hygiene.
- Design, launch, and manage multi-step email and LinkedIn campaigns end-to-end, including sequences, schedules, sending limits, and sender assignments.
- Set up nurture and re-engagement flows, apply deliverability best practices, and coordinate lists and senders to avoid overlap.
- Pause, troubleshoot, and relaunch campaigns based on performance and health checks.
- Perform quality assurance on all sequences, templates, and replies against approved copy before launch, ensuring personalization, links, subject lines, signatures, and compliance footers are correct.
- Maintain consistent sender identities across mailboxes and LinkedIn profiles; conduct spot checks on live sends.
- Manage sending domains, mailboxes, DNS authentication, warm-up processes, and monitor bounces, spam complaints, blocklists, inbox placement, and domain reputation.
- Scale sending volume based on account health; maintain LinkedIn sender accounts within platform limits; collaborate with vendors to resolve issues.
- Build targeted prospect lists using scraping, hiring signals, and data tools; deduplicate, clean, and apply suppression lists.
- Enrich contacts with verified emails and phone numbers from multiple sources; prepare calling lists for sales and manage data credits.
- Deliver weekly performance reporting by channel and funnel stage; build and maintain CRM dashboards; differentiate genuine engagement from automated responses.
- Maintain a live tracker of all running campaigns.
- Administer accounts, seats, subscriptions, and credits across the GTM tool stack.
- Document recurring processes as standard operating procedures (SOPs); maintain consistent naming conventions; support sales with clean data, lead context, and CRM fixes.

Required Qualifications

- Minimum of 5 years’ experience in marketing operations supporting B2B outbound or demand generation teams.
- Proven expertise in running multi-channel outbound campaigns across email and LinkedIn.
- Strong CRM administration skills.
- Experience managing lead replies and coordinating handoffs to sales.
- Working knowledge of email deliverability protocols including SPF, DKIM, DMARC, warm-up, and bounce management.
- Skilled in list building and data enrichment.
- Advanced proficiency with spreadsheets.
- Exceptional attention to detail and clear written English communication.

Preferred Qualifications and Benefits

- Background in US healthcare or staffing outbound is preferred.
- Awareness of CAN-SPAM and TCPA regulations for US outreach is a plus.

Benefits

Join a dynamic, inclusive, and innovative team culture that values your unique contributions and supports your professional growth. Enjoy daily opportunities to learn, innovate, and make a meaningful impact. Unlock limitless career advancement possibilities and thrive in a fast-paced, engaging environment that rewards your efforts. Benefit from flexible work arrangements, including the freedom to work remotely from any location. Achieve a healthy work-life balance by eliminating stressful commutes and gaining more quality time with loved ones, enabling you to perform at your best.

Technical Requirements

- Reliable primary internet connection with a minimum speed of 15 Mbps, plus a backup connection of at least 10 Mbps capable of supporting work during power outages.
- Primary device: Desktop or laptop with at least an Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or equivalent processor, and a minimum of 8 GB RAM.
- Backup device must meet or exceed Intel Core i3 performance and be functional during power interruptions.
- Workspace must include a functioning webcam, noise-canceling USB headset, a quiet dedicated home office space, and a smartphone for communication and verification purposes.