Marketing Specialist - Digital & Brand Strategy - TJ / 1887413

Our client, Popular Pipes Group of Companies, is seeking a Marketing Specialist focused on Digital and Brand Strategy based in Lahore. The Marketing Executive will be responsible for planning and executing local marketing initiatives that enhance brand visibility and drive customer traffic to retail outlets. This role involves creating and managing branding elements such as signage and point-of-sale displays, ensuring all promotional materials are consistent with the company’s brand identity. The Marketing Executive will work closely with the sales team to coordinate promotions and product launches, aiming to maximize market penetration and consumer engagement. The position requires a proactive approach to market research, campaign management, and ongoing analysis of marketing effectiveness to support sustained business growth.

Key Responsibilities

- Develop and implement local marketing strategies to increase outlet footfall and brand awareness.
- Design, produce, and maintain effective branding materials, including signage and point-of-sale displays.
- Coordinate with the sales team to plan promotions and product launches, ensuring alignment with marketing objectives.
- Maintain consistent branding across all outlets and marketing channels.
- Conduct market research to identify trends, customer preferences, and competitive landscape insights.
- Create and manage digital marketing campaigns, including social media, SEO, and email marketing.
- Develop compelling content for various marketing platforms to engage target audiences effectively.
- Utilize marketing automation tools to optimize campaign execution and performance tracking.
- Design and implement customer surveys to gather feedback and measure campaign impact.
- Analyze marketing data and prepare reports to inform strategy adjustments and improve return on investment.
- Assist in the development of brand strategies that support long-term growth objectives.
- Ensure all marketing activities comply with company policies and brand guidelines.

Required Qualifications

- Minimum of three years of experience in marketing, with a strong focus on digital marketing, content creation, social media management, SEO, and brand strategy development.
- Proven ability to work cross-functionally with sales and other departments without direct team management responsibilities.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Proficiency in marketing automation platforms and survey design to gather and analyze customer insights.
- Analytical mindset with experience in interpreting marketing data to drive strategic decisions.

Preferred Qualifications and Benefits

While specific benefits are not detailed, candidates with a demonstrated track record of successfully increasing brand visibility and customer engagement in a competitive market will be highly valued. Experience in coordinating closely with sales teams to align marketing efforts with business goals is also preferred.

This role offers an excellent opportunity to contribute to the growth of a well-established company by driving impactful marketing strategies that enhance brand presence and customer loyalty.