Marketing Specialist

Senior Footwear, a Pakistan-based manufacturer established in 2022, specializes in premium PCU slippers, sandals, and casual footwear designed for all age groups. The company is dedicated to producing durable, comfortable, and stylish products using quality materials and reliable manufacturing processes. Serving wholesalers, distributors, and retailers across Pakistan, Senior Footwear emphasizes consistent product quality, competitive pricing, and dependable customer service to build long-term partnerships within the footwear industry. Joining Senior Footwear means becoming part of a growing brand focused on innovation and customer satisfaction.

Key Responsibilities
The Marketing Specialist will be responsible for supporting the promotion of Senior Footwear’s product lines through planning and executing marketing campaigns. This role involves close coordination with sales teams and assisting in brand positioning across target markets. Daily tasks include conducting market research, analyzing customer and competitor trends, preparing marketing materials, and supporting promotional activities aimed at wholesalers, distributors, and retailers. The specialist will collaborate with internal teams to ensure marketing strategies align with business goals, maintain consistent brand messaging, and monitor campaign performance. Additionally, the role requires strengthening customer relationships through effective communication and service-oriented initiatives.

Required Qualifications
- Strong communication and customer service skills to effectively collaborate with internal teams and external partners.
- Proficiency in market research to analyze trends, competitors, and customer needs.
- Experience supporting sales activities to enhance product awareness and drive conversions.
- Ability to develop and implement marketing strategies aligned with business objectives.
- Basic knowledge of both digital and traditional marketing channels.
- Capability to work on-site in Dina and manage multiple projects within deadlines.
- Diploma or degree in Marketing, Business, or a related field is preferred.

Preferred Qualifications and Benefits
Relevant experience in footwear, retail, or consumer goods marketing is considered an advantage. The position offers the opportunity to contribute to a dynamic and expanding brand, gaining valuable experience in a competitive market environment focused on quality and customer satisfaction. This contract role is based on-site in Dina, providing hands-on involvement in marketing operations and direct collaboration with cross-functional teams.