We are seeking a creative and results-oriented Digital Marketing Executive to enhance Stackd’s brand presence and drive B2B lead generation among thrift resellers and buyers across the UK and European markets. This role focuses on building and managing our digital footprint on key social platforms while aligning marketing efforts with sales objectives to support business growth.
Key Responsibilities
- Manage and expand Stackd’s presence on Instagram, Facebook, and LinkedIn, ensuring consistent and engaging brand communication.
- Plan, create, and publish compelling content including posts, reels, and targeted campaigns to attract and engage the thrift resale community.
- Conduct thorough research on UK and EU thrift, vintage, and resale market trends to inform marketing strategies and content development.
- Develop, run, and optimize paid digital advertising campaigns focused on lead generation and conversion.
- Generate qualified B2B leads and collaborate closely with the Sales team to ensure smooth lead handover and follow-up.
- Maintain an organized content calendar to ensure timely and consistent delivery of marketing materials.
- Monitor and analyze campaign performance metrics such as engagement rates and conversion data to continuously improve marketing effectiveness.
Required Qualifications
- 1 to 2 years of experience in digital or social media marketing, with a proven track record of managing campaigns and content creation.
- Hands-on experience with Meta Ads (Facebook and Instagram advertising), content development, and lead generation strategies.
- Strong English communication skills, both written and verbal, along with basic design capabilities, preferably using tools like Canva.
- Familiarity with the thrift, fashion resale, or e-commerce sectors is highly desirable to better understand the target audience and market dynamics.
- Experience targeting audiences in the UK and EU markets will be considered a significant advantage.
This role offers the opportunity to work in a dynamic environment focused on the growing thrift and resale market, where creativity and data-driven marketing approaches are valued. If you are passionate about digital marketing and eager to contribute to a fast-evolving industry, this position at Stackd could be an excellent fit.
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