Marketing Specialist

Darul Sehat Hospital (DSH) is a 250-bed tertiary care teaching hospital and the flagship project of Darul Shifa International (PVT). Affiliated with Liaquat College of Medicine & Dentistry (LCMD), the hospital combines clinical education with comprehensive patient care. Equipped with specialized departments and staffed by experienced healthcare professionals, DSH is committed to delivering quality, coordinated healthcare services through integrated medical units to the community it serves.

We are seeking a full-time, on-site Marketing Specialist based in Karachi to join our team. The ideal candidate will play a pivotal role in developing and executing marketing strategies that enhance the hospital’s brand visibility, promote its services, and support patient acquisition and retention efforts. This position requires collaboration with clinical and administrative teams to ensure marketing initiatives align with hospital goals and community needs.

Key Responsibilities
- Develop and implement comprehensive marketing strategies to promote hospital services and strengthen brand presence.
- Conduct market research to analyze healthcare demand, competitor activities, and audience behavior.
- Prepare detailed reports and insights to guide marketing campaigns and outreach programs.
- Coordinate with clinical and administrative departments to create targeted marketing materials.
- Manage promotional activities and support community engagement initiatives.
- Track and analyze campaign performance, optimizing marketing efforts for maximum impact.
- Ensure consistent and effective communication across both digital and offline marketing channels.

Required Qualifications
- Strong communication and customer service skills to effectively engage patients, partners, and internal stakeholders.
- Proficiency in market research techniques relevant to healthcare settings.
- Experience in developing and executing marketing strategies aligned with organizational objectives.
- Basic understanding of sales principles to aid in service promotion and patient acquisition.
- Academic background in Marketing, Business, Communications, or a related field.
- Ability to work collaboratively within a multidisciplinary healthcare environment while managing multiple projects simultaneously.

Preferred Qualifications and Benefits
- Experience with digital marketing tools, social media platforms, and data-driven decision-making is advantageous.
- Prior experience in healthcare or service-based industries is preferred but not mandatory.

This role offers the opportunity to contribute to a reputable healthcare institution dedicated to excellence in patient care and education. The Marketing Specialist will be instrumental in shaping the hospital’s outreach and engagement strategies, ensuring that Darul Sehat Hospital remains a trusted name in the community.