Marketing Specialist

We are seeking a results-driven Performance Marketing Specialist to develop and execute marketing content and campaigns that enhance our brand presence both online and offline. This role involves creating innovative promotional strategies, managing paid advertising efforts, and collaborating closely with the sales team to align marketing initiatives with sales goals. The ideal candidate will leverage strong analytical skills to monitor campaign performance, optimize marketing spend, and report on key metrics to ensure continuous improvement and measurable ROI.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
- Own and manage the performance marketing budget, allocating spend strategically based on ROI and Customer Acquisition Cost (CAC) targets.
- Collaborate with design and content teams to build and optimize landing pages, ad creatives, and sales funnels.
- Track, analyze, and report on critical performance metrics including CAC, Lifetime Value (LTV), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates using analytics tools.
- Conduct A/B testing on ad copy, creatives, audience targeting, and landing pages to enhance campaign effectiveness.
- Manage retargeting campaigns and develop lookalike audience strategies to maximize reach and engagement.
- Set up and maintain tracking systems, including GA4, pixel/event tracking, UTM parameters, and CRM integration.
- Work closely with the sales team to ensure seamless lead handoff and implement closed-loop reporting for accurate performance measurement.

Required Qualifications

- 2 to 5 years of hands-on experience in performance marketing, preferably within a software house, SaaS company, or technology agency.
- Demonstrated success managing paid campaigns with measurable ROI; candidates should be prepared to share specific metrics and results.
- Strong proficiency with Google Ads, LinkedIn Ads, and Meta Ads Manager platforms.
- Comfortable using analytics tools such as Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar.
- Solid understanding of B2B lead generation processes and SaaS marketing funnels.
- Experience with CRM systems like HubSpot, Salesforce, or equivalent is advantageous.
- Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.

This role offers the opportunity to shape impactful marketing campaigns in a dynamic environment, working alongside a collaborative sales team to drive business growth. If you are passionate about performance marketing and data-driven decision-making, we encourage you to apply and share your relevant achievements.