Marketing Specialist Real Estate and hospitality

PropStay is a dynamic digital marketing agency specializing in the real estate and hospitality industries. The company partners with agents, developers, hotels, resorts, vacation rentals, and hospitality brands to deliver measurable growth in leads, bookings, and brand visibility. By combining creativity with data-driven insights and modern marketing techniques, PropStay offers tailored solutions including social media marketing, paid advertising, SEO, content creation, brand strategy, website optimization, email marketing, and performance analytics. The agency’s mission is to connect businesses with the right audience, transform online engagement into real opportunities, and build long-term partnerships grounded in trust and transparency.

The Marketing Specialist for Real Estate and Hospitality will be responsible for managing daily marketing activities across client accounts. This full-time remote position involves planning and executing digital campaigns specifically designed for properties and hospitality brands. The specialist will conduct market research, develop marketing strategies, coordinate content and social media efforts, and support campaigns focused on lead generation and bookings. Close collaboration with clients to understand their business goals, monitoring campaign performance, optimizing advertisements and messaging, and preparing regular performance reports are key aspects of the role. Maintaining strong client communication, ensuring consistent brand representation, and recommending new tactics based on industry trends and data analytics are also essential responsibilities.

Key Responsibilities

- Manage and execute digital marketing campaigns tailored to real estate and hospitality clients.
- Conduct market research to analyze industry trends, target audiences, and competitor activities.
- Collaborate with clients to understand their objectives and align marketing strategies accordingly.
- Coordinate content creation and social media initiatives to enhance brand visibility.
- Monitor campaign performance, optimize ads and messaging for better results.
- Support lead generation and booking-focused marketing efforts.
- Prepare regular reports and insights to communicate campaign effectiveness.
- Maintain consistent communication with clients to ensure satisfaction and alignment.
- Recommend innovative marketing tactics based on analytics and evolving industry trends.

Required Qualifications

- Strong communication and customer service skills to effectively manage client relationships and collaborate with internal teams.
- Proficiency in market research to analyze trends and competitor activities within real estate and hospitality sectors.
- Ability to develop and implement integrated digital marketing strategies aligned with client goals.
- Sales-related skills to support lead generation, nurture prospects, and contribute to conversion-driven initiatives.
- Experience with social media marketing, paid advertising platforms such as Meta and Google Ads, SEO, and content marketing, preferably within real estate or hospitality.
- Familiarity with analytics and CRM tools to track and optimize campaign performance.
- Excellent organizational and time management skills with the ability to work independently in a remote environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.

Preferred Qualifications and Benefits

- Experience specifically within real estate or hospitality digital marketing is highly advantageous.
- Opportunity to work remotely with a results-driven and innovative team.
- Exposure to a diverse client portfolio including agents, developers, hotels, and resorts.
- Chance to contribute to sustainable business growth and long-term client partnerships.

This role offers the chance to join a forward-thinking agency dedicated to delivering exceptional marketing solutions that drive real impact in the real estate and hospitality industries.