Media Buyer

GetConversions is a performance marketing agency dedicated to helping fast-growing eCommerce brands scale through paid media, high-volume creative testing, and data-driven strategies. As one of AppLovin/Axon’s first North American agency partners, we specialize in managing campaigns across Meta and AppLovin platforms. Our media buying and creative teams work closely to identify winning angles, develop performance-driven ads, and continuously optimize results. We are currently seeking an experienced Media Buyer who excels at scaling paid advertising campaigns rather than simply managing them.

Key Responsibilities

Paid Media Strategy and Execution:
- Build, launch, manage, and scale paid media campaigns across Meta and AppLovin.
- Develop tailored campaign strategies based on client objectives, offers, target audiences, and growth stages.
- Manage significant daily ad spend while ensuring efficiency and profitability.
- Monitor campaign performance and make data-driven decisions regarding budgets, bidding, targeting, creative allocation, and scaling.
- Design structured testing plans for new offers, audiences, creative concepts, hooks, and formats.
- Identify performance trends, opportunities, and potential issues proactively.
- Maintain clear reporting and communicate performance insights and next steps to internal teams and clients.

Creative Strategy and Collaboration:
- Collaborate closely with the creative team to develop ads informed by campaign performance data.
- Identify winning creative patterns and translate insights into actionable briefs.
- Provide clear direction on hooks, angles, formats, messaging, offers, and calls to action.
- Evaluate AI-generated and creator-led ads based on performance potential rather than aesthetics alone.
- Decide which concepts to iterate, scale, refresh, or discontinue.
- Establish a consistent feedback loop between media performance and creative production.
- Stay updated on emerging advertising formats, platform trends, and creative best practices.

AI and Workflow Optimization:
- Utilize AI tools such as Claude and Higgsfield MCP to accelerate research, analysis, creative briefing, and campaign workflows.
- Identify repetitive tasks suitable for automation or streamlining.
- Support the team in testing more ideas quickly without compromising strategic thinking or quality.
- Explore new AI tools and workflows to enhance media buying and creative performance.

Required Qualifications
- Proven hands-on experience managing and scaling paid media campaigns for eCommerce brands.
- Demonstrated ability to scale ad spend significantly, from approximately $1K to $100K per day.
- Deep expertise with Meta Ads, including campaign structure, testing, optimization, attribution, and scaling.
- Strong familiarity with AppLovin or a demonstrated capacity to succeed on emerging performance channels.
- Solid understanding of direct-response advertising and the interplay between creative and media performance.
- Experience analyzing creative performance and providing actionable direction to creative teams.
- Knowledge of AI-generated advertising, including effective briefing techniques.
- Practical experience using AI tools like Claude as part of daily workflows.
- Strong analytical skills with the ability to translate data into clear, strategic decisions.
- Excellent communication, organization, and problem-solving abilities.
- Comfortable working in a fast-paced agency environment managing multiple clients and priorities.
- Proactive, curious, accountable, and motivated by growth.

Preferred Qualifications and Benefits
- Opportunity to work with fast-growing eCommerce brands and manage meaningful advertising budgets.
- Influence campaigns across both established and emerging performance channels.
- Collaborate directly with a creative team producing and testing ads at scale.
- Gain early exposure to AppLovin/Axon as part of one of its first North American agency partners.
- Join a team actively adopting AI to enhance creative production, analysis, and execution.
- Be part of a growing agency where your ideas and performance have a visible impact.
- This is a remote position open to candidates based in Pakistan.

If you have a proven track record of scaling eCommerce brands and connecting media performance with winning creative strategies, this role offers an exciting opportunity to contribute to a dynamic and innovative team.