Media Buyer

Fatima Collection is seeking a skilled and results-oriented Media Buyer with 2 to 3+ years of hands-on experience in managing paid advertising campaigns across multiple digital platforms. The ideal candidate will have a strong background in e-commerce advertising, preferably within the fashion and clothing industry, and be adept at optimizing campaigns to drive online sales and improve return on ad spend (ROAS). This full-time role is based onsite at Gajju Matah, Lahore, and requires practical experience in running live campaigns on platforms such as Meta Ads, TikTok Ads, and Snapchat Ads.

Key Responsibilities:
- Plan, launch, and manage advertising campaigns across Meta, TikTok, and Snapchat platforms.
- Monitor daily campaign performance and make data-driven optimizations to meet or exceed sales targets.
- Conduct creative testing, audience segmentation, and campaign strategy experiments to enhance results.
- Manage advertising budgets efficiently while maintaining a strong focus on maximizing ROAS.
- Track and analyze key performance metrics to identify growth opportunities and reduce acquisition costs.

Required Qualifications:
- 2 to 3+ years of practical experience in media buying and paid advertising campaign management.
- Proven track record of running live campaigns on Meta Ads, TikTok Ads, and Snapchat Ads.
- Strong understanding of campaign planning, audience targeting, budget allocation, and performance optimization.
- Experience in e-commerce advertising, with a preference for candidates familiar with the fashion and clothing sector.
- Ability to analyze campaign data effectively to improve ROAS and drive online sales growth.
- Hands-on experience with creative testing, campaign scaling, and performance reporting.

Preferred Qualifications and Benefits:
- Experience working in a fast-paced e-commerce environment is highly desirable.
- Opportunity to contribute directly to the growth of Fatima Collection’s online presence through performance marketing.
- Competitive salary range from Rs28,000 to Rs130,000 per month based on experience and performance.
- This position requires full-time, onsite commitment at the Gajju Matah, Lahore location, providing a collaborative work environment.

Join Fatima Collection and play a key role in driving e-commerce success through strategic media buying and performance marketing initiatives.