Posted Sep 25, 2026 13 views
NID Capital is expanding its digital media presence across platforms such as YouTube, LinkedIn, and Instagram, and is seeking a proactive Media & Content Lead to own and drive this function. This hands-on role goes beyond managing social media calendars or posting generic graphics. The ideal candidate will be responsible for taking content from concept through production and publication, then leveraging performance data to continuously enhance future content. Working closely with the founders, who provide core investment ideas and research, the Media & Content Lead will transform expertise into engaging, high-quality digital content that resonates with the audience.
Key Responsibilities
- Manage all aspects of video production, including cameras, lighting, audio, and studio setup.
- Edit long-form YouTube videos and create short-form content such as Shorts and Reels.
- Identify compelling clips and repurpose long-form content effectively.
- Develop hooks, titles, thumbnails, and fresh content ideas to maximize engagement.
- Utilize AI-assisted tools to accelerate and enhance the creative production process.
- Oversee content uploads, publishing schedules, and maintain the content calendar.
- Analyze YouTube and social media performance metrics to inform content strategy.
- Use audience data insights to improve future content quality and relevance.
- Create basic graphics and motion elements to support video content.
- Organize and streamline the overall media production workflow to ensure consistency and efficiency.
Required Qualifications
- Strong video editing skills with proficiency in professional tools such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, After Effects, Photoshop, CapCut, or similar software.
- Solid understanding of cameras, lighting, and audio equipment.
- Experience producing content for YouTube and short-form social media platforms.
- Excellent visual and creative judgment with a keen sense of what makes content engaging and watchable.
- Ability to work independently, take ownership of projects, and manage deadlines reliably.
- Highly organized, detail-oriented, and dependable.
- Curiosity and willingness to learn about investing and finance to effectively translate complex ideas into accessible content.
- Innovative mindset that goes beyond simply posting content, actively experimenting with new AI tools and production techniques.
Preferred Qualifications and Benefits
- Familiarity with emerging AI-powered creative and production tools such as Adobe Firefly, AI features within Premiere, Runway, Descript, OpusClip, Captions, ElevenLabs, or similar platforms. Experience in areas like editing automation, transcript-based editing, clip identification, visual enhancement, audio workflows, captions, and content repurposing is highly valued.
- A technology-forward approach with a strong interest in how AI can improve speed and creative possibilities without compromising editorial judgment or storytelling quality.
- Formal qualifications are less important than demonstrated capability and the quality of your portfolio or showreel.
- This is a full-time, on-site position based in DHA Raya, Lahore.
- Compensation ranges from PKR 100,000 to 150,000 per month, commensurate with experience and portfolio strength, plus performance-based incentives.
- The role offers significant growth potential, including the opportunity to help build and potentially lead NID Capital’s expanding media function.
Candidates are encouraged to apply via LinkedIn by submitting their CV, portfolio or showreel, links to personally produced work, and examples of AI tools used in their creative or production workflow. Shortlisted applicants may be asked to complete a practical content production exercise using sample footage from NID Capital.
NID Capital is looking for someone passionate about video, content, and digital media, who is excited about the evolving role of AI in content production and eager to contribute to a dynamic and growing media team.
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