Posted Sep 25, 2026 20 views
Naturesline is seeking a skilled and experienced Digital Marketing Specialist with strong hands-on expertise in Meta Ads (Facebook & Instagram) and Amazon PPC. The ideal candidate will be capable of independently planning, launching, managing, optimizing, and analyzing paid advertising campaigns, with a clear focus on driving sales, conversions, and maximizing ROAS. This role requires a data-driven mindset and the ability to deliver measurable results through strategic campaign management.
Key Responsibilities
- Plan and manage Facebook & Instagram (Meta) advertising campaigns from start to finish.
- Create, launch, monitor, and continuously optimize Meta Ads to improve performance.
- Manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Conduct thorough keyword research and competitor analysis to inform campaign strategies.
- Optimize bids, budgets, keywords, targeting, and ad placements to maximize efficiency.
- Monitor key performance indicators such as ACOS, ROAS, CTR, CPC, CVR, and overall campaign effectiveness.
- Analyze campaign data to identify growth opportunities and implement improvements.
- Manage daily and monthly advertising budgets responsibly.
- Conduct A/B testing on creatives, audiences, keywords, and ad strategies to refine campaigns.
- Prepare regular performance reports and provide actionable insights to stakeholders.
- Identify underperforming campaigns and take corrective actions promptly.
- Stay updated with the latest changes and best practices in Meta Ads and Amazon advertising platforms.
Required Qualifications
- 1 to 3+ years of practical experience managing Meta Ads and Amazon PPC campaigns.
- Proven track record of hands-on campaign management with measurable results.
- Strong proficiency with Facebook Ads Manager and Amazon Ads platforms.
- Solid knowledge of keyword research techniques and audience targeting strategies.
- Analytical mindset with a data-driven approach to campaign optimization.
- Proficiency in Excel or Google Sheets and familiarity with advertising analytics tools.
- Ability to manage advertising budgets efficiently and responsibly.
- Effective communication and reporting skills to present campaign performance clearly.
- Preference will be given to candidates with demonstrated success in running profitable campaigns.
Preferred Qualifications and Benefits
- Experience in e-commerce advertising and working with product-based brands.
- Familiarity with Amazon Seller Central and Amazon listing optimization.
- Understanding of conversion tracking, attribution models, and scaling profitable campaigns.
- Competitive monthly salary ranging from Rs 50,000 to Rs 60,000.
- Professional and supportive working environment fostering growth and learning.
- Opportunities for performance-based advancement and long-term career development.
- This is an in-person role, providing direct collaboration with the team and hands-on campaign management.
Candidates who are passionate about digital marketing and eager to contribute to a growing brand’s success are encouraged to apply. This position offers a valuable opportunity to leverage your expertise in Meta Ads and Amazon PPC while advancing your career in a dynamic and rewarding setting.
Skills
Job Details
Sultan Social Agency
What is your Competitive Advantage?
Similar Job Titles
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Aqib Irshad
Head of HR, Training & OD
FINCA
Muzammil Baig
Digital Marketing Manager
IT Services Group
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Ali Aziz
CEO
Shopistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
