Meta Ads Execution Executive

Musk Al Mahal is seeking a proactive and skilled Meta Ads Execution Executive to join their team at the Panorama Center, Saddar, Karachi. This on-site role requires a candidate with hands-on experience in managing paid advertising campaigns, particularly on Facebook and Instagram via Meta Ads Manager. The ideal candidate will have practical knowledge of campaign setup, performance analysis, and creative evaluation to drive effective advertising outcomes. Working hours are from 10:30 AM to 7:00 PM, with a competitive monthly salary ranging between Rs. 40,000 and Rs. 60,000, depending on experience and expertise.

Key Responsibilities
- Set up, launch, and manage advertising campaigns on Facebook and Instagram using Meta Ads Manager.
- Understand and implement campaign objectives, structures, ad sets, audience targeting, placements, budgeting, and basic optimization techniques.
- Review and assess ad creatives, including videos, hooks, copy, and offers, to determine their suitability for advertising.
- Conduct basic creative testing by identifying what to test, the reasons behind testing, and how to analyze results effectively.
- Monitor and interpret key performance metrics such as CPM, CTR, CPC, CPA, ROAS, frequency, and conversion rates.
- Diagnose potential causes of underperforming campaigns and recommend actionable improvements.
- Track campaign progress and provide clear, concise updates to the team.
- Collaborate closely with the creative team to communicate insights on what is working, what isn’t, and what should be tested next.
- Provide support with Google Ads execution when necessary.

Required Qualifications
- Practical experience with Meta Ads Manager gained through employment, internships, freelance projects, or personal initiatives.
- Solid understanding of campaign objectives, ad set configurations, audience targeting, budget allocation, placements, and ad publishing processes.
- Basic knowledge of key advertising metrics such as CPM, CTR, CPC, CPA, and ROAS, including their significance in campaign evaluation.
- Ability to differentiate between simply running ads and critically assessing their performance.
- Awareness of how creative elements, hooks, offers, audience selection, and campaign goals impact ad effectiveness.
- Competence in reading campaign reports, identifying performance issues, and articulating the reasoning behind these observations.
- Strong attention to detail, ownership of assigned tasks, and a mindset geared toward continuous testing, learning, and improvement.

Preferred Qualifications and Benefits
- Experience with Google Ads is considered an advantage, though a strong practical understanding of Meta Ads remains the priority.
- Competitive salary package aligned with knowledge and experience.
- Opportunity to work in a dynamic environment with a focus on digital advertising and campaign execution.

This position requires on-site presence at the Panorama Center, Saddar, Karachi. Interested candidates who meet the above criteria are encouraged to apply. Only shortlisted applicants will be contacted for further steps.