Meta Ads Executive

Meta Ads Specialist / Media Buyer

Wonder Digital is seeking a skilled Meta Ads Specialist to join our team at our on-site location in Block 17, FB Area, Karachi. The ideal candidate will have experience managing high-performing Facebook and Instagram advertising campaigns, with a strong focus on optimizing ad spend and delivering measurable results. This role requires a hands-on approach to campaign management, data analysis, and creative testing to drive effective digital marketing strategies.

Key Responsibilities:
- Plan, launch, and manage Meta ad campaigns using Ads Manager.
- Optimize targeting, budgets, and bidding strategies to maximize Return on Ad Spend (ROAS).
- Conduct A/B testing on ad creatives and copy to improve campaign performance.
- Monitor daily performance metrics such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and ROAS, and prepare performance reports.

Required Qualifications:
- Proven hands-on experience managing Meta (Facebook and Instagram) advertising campaigns.
- Strong analytical skills with a data-driven mindset to interpret campaign results and make informed decisions.
- Ability to work on-site at the Block 17, FB Area, Karachi location.

Salary Range:
The position offers a monthly salary between PKR 35,000 and PKR 45,000.

This is a full-time, on-site role ideal for candidates who thrive in a collaborative environment and are eager to contribute to the success of digital marketing initiatives. If you have a passion for social media advertising and a track record of delivering results, we encourage you to apply.