Meta Ads Expert

Carpe Diem is a leading IT and software development company serving over 400 clients across the United States with a talented team of more than 600 professionals. We specialize in delivering a wide range of technological and creative solutions, including marketing automation, media buying, and custom software development. Our company culture emphasizes continuous learning and professional growth, creating a dynamic and collaborative environment where innovation thrives.

Key Responsibilities:
- Develop, implement, and manage Meta ad campaigns with a focus on maximizing ROI and meeting client objectives.
- Utilize Meta’s Andromeda and creative testing framework to optimize ad performance.
- Apply budget optimization strategies across various campaign goals to ensure efficient spend.
- Design and test high-performing ad creatives, incorporating hooks, native formats, and user-generated content (UGC).
- Optimize video content specifically for Reels, Stories, and in-feed placements to increase engagement.
- Leverage AI tools and effective prompt engineering techniques to generate and iterate conversion-focused ad copy.
- Implement Meta Pixel and Conversions API (CAPI) for accurate tracking and data collection.
- Analyze creative testing data to provide actionable insights and improve campaign outcomes.
- Employ attribution models and cross-platform tracking to measure campaign effectiveness.
- Use Google Analytics or similar platforms to monitor performance metrics and optimize campaigns.
- Manage UTM parameters and tracking structures to ensure precise reporting and analysis.

Required Qualifications:
- Minimum of 3 years of hands-on experience creating and managing Meta ad campaigns.
- Proficiency with Meta’s Andromeda platform and creative testing frameworks.
- Strong understanding of budget optimization techniques tailored to different campaign objectives.
- Expertise in crafting high-performing ad creatives, including video content optimized for social media placements.
- Experience in niche markets such as e-commerce, lead generation, and app installs.
- Skilled in using AI-driven tools for ad copy creation and refinement, including prompt engineering for conversion-focused messaging.
- Solid knowledge of Meta Pixel implementation and Conversions API setup.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Familiarity with attribution models, cross-platform tracking, and analytics tools like Google Analytics.
- Understanding of UTM parameters and tracking methodologies to ensure accurate campaign measurement.

Preferred Qualifications and Benefits:
- This is a full-time position offering flexible shift options: 11:00 AM to 8:00 PM or 5:00 PM to 2:00 AM.
- Competitive market salary complemented by performance incentives, bonuses, and both short- and long-term benefits.
- Monthly performance incentives and quarterly bonuses to reward outstanding results.
- 100% remote work environment allowing for flexibility and work-life balance.
- Access to interest-free loans up to PKR 500,000 as part of employee support programs.

Carpe Diem offers an exciting opportunity for Meta Ads Experts to join a forward-thinking company that values innovation, professional development, and employee well-being. If you have a passion for digital advertising and data-driven campaign management, this role provides a platform to grow and make a significant impact.