META ADS/ GOOGLE ADS MANAGER

We are seeking a skilled digital marketing specialist to plan, launch, and manage targeted ad campaigns across Google Search, Meta (Facebook/Instagram), and LinkedIn platforms. The primary goal is to generate qualified leads from US-based employers and hiring managers for our recruiting services. This role involves close collaboration with the recruitment and sales teams to optimize lead quality and campaign performance.

Key Responsibilities

- Develop and execute Google Search and Meta ad campaigns focused on attracting US employers and hiring managers, ensuring lead quality and relevance.
- Conduct thorough keyword research to build comprehensive lists including exact and phrase match terms, as well as negative keywords to filter out irrelevant traffic such as job seekers.
- Craft compelling ad copy and collaborate with the design team to create engaging creatives that effectively promote recruiting services.
- Set up and manage LinkedIn ad campaigns targeting key decision-makers including founders, HR managers, and talent leads.
- Build and maintain retargeting campaigns aimed at website visitors and previous leads to maximize conversion opportunities.
- Design and continuously optimize landing pages and lead capture forms to improve conversion rates and user experience.
- Implement and maintain accurate conversion tracking using tools such as Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and GA4, ensuring precise lead data collection.
- Manage daily campaign budgets and bids, scaling successful campaigns while pausing or adjusting underperforming ones.
- Conduct A/B testing on various elements including ad copy, audience segments, creatives, and landing pages to identify the most effective strategies.
- Monitor key performance indicators such as cost per lead (CPL), cost per qualified lead, click-through rate, conversion rate, and cost per client acquired to inform decision-making.
- Collaborate with recruitment and sales teams to review lead quality and refine targeting strategies accordingly.
- Prepare detailed weekly and monthly performance reports that include actionable insights and recommendations for continuous improvement.
- Stay updated on platform changes, advertising policies, and best practices in B2B digital marketing.
- Schedule ad campaigns to align with US business hours and time zones to maximize engagement.

Required Qualifications

- 2 to 4 years of hands-on experience managing Google Ads and Meta Ads campaigns, preferably in B2B or lead generation environments.
- Demonstrated success through a portfolio or case studies highlighting key metrics such as CPL, ROAS, and leads generated.
- Strong understanding of tracking methodologies, attribution models, and conversion funnel optimization.
- Proficiency in setting up and managing conversion tracking tools including Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and GA4.
- Excellent English communication skills, both written and verbal, with the ability to prepare clear and concise reports.
- Flexibility to work hours that overlap with US time zones to ensure timely campaign management and coordination.

Preferred Qualifications and Benefits

- Google Ads and Meta Blueprint certifications are highly desirable.
- Experience in recruiting, staffing, or HR services will be considered an advantage.
- Competitive monthly compensation ranging from Rs45,000 to Rs100,000 based on experience and performance.
- This position requires in-person attendance at the designated work location.

This role offers an excellent opportunity for a digital marketing professional to contribute to a dynamic recruiting environment while honing expertise in B2B lead generation campaigns.