Posted Jan 02, 2026 175 views
We are looking for a talented Meta Ads & Google Ads Specialist to join our team and lead the management and optimization of paid advertising campaigns. The ideal candidate will have hands-on experience with Facebook, Instagram, and Google Ads platforms, focusing on generating leads, increasing sales, and boosting brand awareness. This role demands a proactive approach to analyzing campaign data, improving performance, and keeping up with the latest trends in digital advertising.
Key Responsibilities:
- Develop, manage, and optimize advertising campaigns on Meta platforms, including Facebook and Instagram.
- Plan and execute Google Ads campaigns across Search, Display, and YouTube networks.
- Track and analyze key performance indicators such as ad performance, budgets, click-through rates (CTR), cost per click (CPC), return on ad spend (ROAS), and conversions.
- Conduct audience research, perform A/B testing, and implement retargeting strategies to maximize campaign effectiveness.
- Work closely with the team to optimize landing pages to improve conversion rates.
- Prepare detailed performance reports and provide actionable insights to guide future campaigns.
- Stay informed about the latest trends and best practices in paid advertising to maintain a competitive edge.
Required Qualifications:
- Proven experience managing and optimizing campaigns on Meta Ads (Facebook & Instagram) and Google Ads platforms.
- Strong understanding of paid marketing strategies, sales funnels, and campaign optimization techniques.
- Practical experience with Pixel implementation, conversion tracking, and Google Analytics for data-driven decision making.
- Ability to critically analyze campaign data and implement improvements to enhance performance.
- Excellent communication skills and effective time management.
- A portfolio or documented examples of successful campaign management is preferred.
Preferred Qualifications and Benefits:
This is a full-time, in-person position based in Muslim Town, Lahore. The monthly salary ranges from Rs35,000 to Rs70,000, depending on experience and skills. Candidates passionate about driving impactful advertising campaigns and eager to contribute to a dynamic team are encouraged to apply.
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