Meta Ads & Google Ads Specialist

Mashkraft is seeking a results-oriented Meta Ads & Google Ads Specialist to join our team in Lahore, working on-site with a US-based healthcare client. The ideal candidate will have over three years of hands-on experience managing paid advertising campaigns, focusing on optimizing ad performance, improving conversion rates, and generating high-quality leads. This role requires proficiency in campaign analytics, creative testing, and leveraging AI tools to enhance campaign outcomes. The specialist will be responsible for driving effective digital advertising strategies within the healthcare sector, ensuring compliance with relevant policies and guidelines.

Key Responsibilities

- Manage paid advertising campaigns across Google Ads and Meta Ads platforms (Facebook and Instagram), including planning, launching, and optimizing campaigns.
- Oversee campaign budgets, bidding strategies, audience targeting, and ad placements to meet performance goals.
- Monitor key performance indicators such as CPC, CTR, CPL, CPA, ROAS, and conversion rates, adjusting campaigns to achieve agreed KPIs.
- Conduct keyword research, audience analysis, and competitor benchmarking to inform campaign strategies.
- Implement A/B testing for ad creatives, copy, audience segments, and landing pages to improve lead quality and reduce acquisition costs.
- Collaborate with the creative team to develop engaging ad content and test different messaging, offers, and formats.
- Utilize AI tools to support ad copywriting, creative ideation, audience research, and campaign analysis.
- Set up and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Meta Conversions API (CAPI).
- Analyze campaign data to identify trends, opportunities, and performance issues, preparing clear and comprehensive reports on campaign spend, leads, conversions, and overall effectiveness.
- Support healthcare marketing initiatives by developing campaigns that generate relevant patient inquiries and qualified leads.
- Ensure all advertising efforts comply with healthcare advertising policies, platform guidelines, and privacy regulations.
- Work collaboratively to enhance the customer journey from initial inquiry through consultation or enrollment.

Required Qualifications

- Minimum of 3 years of practical experience managing Google Ads and Meta Ads campaigns.
- Proven track record in launching, managing, and optimizing paid advertising campaigns with a strong understanding of Google Search Ads, Display Ads, and Meta advertising.
- Experience with campaign budgeting, audience targeting, keyword research, and bidding strategies.
- Solid knowledge of key performance metrics including CPC, CTR, CPL, CPA, ROAS, and conversion rate optimization.
- Proficiency in GA4, Google Tag Manager, conversion tracking, and campaign reporting.
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Experience in A/B testing, landing page optimization, and lead generation.
- Familiarity with AI tools for advertising, creative development, and campaign performance analysis.
- Excellent communication, problem-solving skills, and the ability to manage multiple campaigns independently.

Preferred Qualifications

- Experience working within healthcare, telehealth, clinics, or other regulated industries.
- Prior experience managing campaigns targeting US audiences.
- Knowledge of CRM integrations, offline conversion tracking, and lead quality analysis.
- Ability to optimize campaigns for qualified leads, sales, or patient enrollment rather than focusing solely on lead volume.

The successful candidate will be proactive, data-driven, and capable of independently managing campaigns while continuously testing and refining strategies to deliver measurable business results. This is an urgent hiring opportunity for a full-time, on-site role based in Lahore.

Work location: In person.