Meta Ads

We are seeking a skilled digital marketing professional to manage and optimize Meta advertising campaigns aimed at increasing awareness, engagement, and donations. The ideal candidate will be responsible for planning, launching, and continuously improving campaign performance through data-driven strategies. This role requires close collaboration with creative, content, and IT teams to ensure seamless execution and tracking of campaigns. The position is based on-site and demands a proactive approach to budget management and performance reporting.

Key Responsibilities

- Plan, launch, and optimize Meta advertising campaigns focused on awareness, engagement, and donation objectives.
- Develop and implement audience strategies, including prospecting, retargeting, and creating lookalike audiences to maximize reach and effectiveness.
- Conduct systematic testing of ad creatives, copy, audience segments, and placements to enhance campaign performance.
- Monitor campaign spending closely and allocate budgets dynamically based on results and performance metrics.
- Collaborate with creative, content, and IT teams to coordinate campaign assets, landing pages, and tracking mechanisms.
- Prepare and share clear, concise performance reports that include actionable recommendations for ongoing improvements.

Required Qualifications

- Proven experience managing Meta (Facebook) advertising campaigns with measurable success in driving awareness, engagement, or donations.
- Strong understanding of audience segmentation techniques such as prospecting, retargeting, and lookalike modeling.
- Ability to analyze campaign data and make informed decisions to optimize budget allocation and ad performance.
- Experience working cross-functionally with creative, content, and technical teams to deliver integrated campaign solutions.
- Excellent communication skills with the ability to present performance insights and recommendations clearly.

Preferred Qualifications and Benefits

- Previous experience in non-profit or fundraising campaign management will be highly regarded.
- Familiarity with digital marketing tools and platforms beyond Meta advertising is a plus.
- Opportunity to work in a collaborative, in-person environment that fosters professional growth and innovation.

Candidates with relevant experience will be given preference. This role offers the chance to make a meaningful impact through strategic digital marketing efforts.