Meta Ads Manager

Huzzle connects exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from fast-growing startups and digital agencies to SaaS and tech-enabled businesses in sectors such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place candidates directly within innovative companies, ensuring they become valued team members.

Our client is a specialist marketing and lead generation agency focused on the renewable energy sector in the UK and US markets. With over 30 years of combined experience in sales and consultancy, the team supports businesses in solar, EV charging, and green heating industries by driving high-quality customer acquisition. They offer a sophisticated suite of automated marketing tools and managed services across platforms like Meta and Google, emphasizing transparent, data-driven results that convert into real sales.

As a fast-growing company grounded in reliability and innovation, they bridge the gap between renewable energy providers and customers. The team embraces a collaborative, tech-forward approach, leveraging advanced CRM systems and automation to deliver industry-leading performance. Candidates will join an impact-driven environment that values trust, technical excellence, and contributes to the global shift toward sustainable energy solutions.

We are looking for a highly skilled Meta Ads expert to lead campaign strategy for a UK-based agency specializing in renewable energy. This role is not a general media buying position but a technical strategist focused on lead generation. You will be responsible for the end-to-end performance of complex campaigns, driving ROI for solar and battery storage clients.

Key Responsibilities

- Launch, manage, and scale high-volume lead generation campaigns daily across Facebook and Instagram.
- Oversee the full campaign lifecycle, including technical setup (Pixel, CAPI, UTMs) and advanced horizontal and vertical scaling.
- Monitor key performance indicators such as CPL, CTR, Frequency, and Lead Quality, proactively adjusting to prevent creative fatigue.
- Build and optimize high-converting landing pages and funnels using A/B testing and conversion rate optimization (CRO) principles.
- Manage client accounts independently, making strategic decisions and clearly communicating campaign performance.
- Collaborate with creative teams and account managers to ensure messaging aligns with lead quality objectives.
- Integrate lead data with GoHighLevel and other CRMs via Zapier and webhooks to enable seamless lead nurturing.

Required Qualifications

- Minimum 5 years of proven experience managing Meta Ads campaigns within an agency environment.
- Residency in South Africa (remote position).
- Deep technical expertise in Meta Ads Manager, including Advantage+, Conversion API, and complex attribution setups.
- Demonstrated success in high-ticket lead generation sectors such as Solar, Home Services, Real Estate, or B2B (not e-commerce).
- Experience in landing page and funnel creation, along with CRO best practices.
- Strong analytical skills with the ability to troubleshoot technical issues and use data to inform strategy.
- Leadership maturity to independently own accounts and drive long-term client retention.

Preferred Qualifications and Benefits

- Familiarity with GoHighLevel and automation workflows.
- Experience integrating leads to CRMs using Zapier.
- Knowledge of Google Search and Performance Max campaigns.

Benefits

- Competitive salary aligned with market standards.
- Fully remote work setup based in South Africa.
- Long-term stability within a rapidly growing global sector.
- Performance-driven and professional agency culture.
- Opportunity to work with advanced marketing stacks and automation tools.